Beyond the Hype: YUSVOX Unveils ‘First Playlist,’ An Idol Group Crafted for Eternal Playback

kawaii japan idol

A New Melody for the Idol World: ‘First Playlist’ Arrives with a Timeless Concept

Tokyo, Japan – A fresh wave is set to sweep through the idol scene with the announcement of ‘First Playlist,’ a new 6-member idol group making its debut in January 2026. Produced by YUSVOX Inc., a music powerhouse known for crafting hits for established idol groups, ‘First Playlist’ aims to redefine the idol experience by focusing on music that resonates deeply and is cherished for the long term.

First Playlist Group Photo

This innovative group, affectionately known as ‘Stray Play,’ is built on the philosophy of delivering “music that makes you want to listen again and again.” Rather than simply being ‘pushed’ (a term in Japanese fandom culture for dedicated support), ‘First Playlist’ aspires to be ‘continuously listened to’—a subtle yet profound shift in focus. The group’s emblem, a repeat symbol, visually encapsulates this aspiration, signifying a desire to be a constant, replayed presence in fans’ daily lives, not just a one-time sensation. Their name, ‘First Playlist,’ itself embodies the wish to be “not necessarily special, but a close presence that gently accompanies your everyday.”

First Playlist Logo

The Architects of Sound: YUSVOX Creative Team

The vision for ‘First Playlist’ is brought to life by a seasoned creative team at YUSVOX:

  • YU-JIN / PRODUCER
    As the Representative Director of YUSVOX Inc., YU-JIN is a prolific composer and sound producer, having contributed numerous tracks to major idol and artist projects, including Nogizaka46’s “Asu ga Aru Riyuu” and Sakurazaka46’s “Gūzen no Kotae.” His expertise extends beyond composition to artist management and comprehensive music creative direction.

    YU-JIN Portrait

  • SHIN / SOUND DIRECTOR
    SHIN’s journey into music began at 20, self-teaching DTM before connecting with YU-JIN. He made his major debut with ≒JOY’s “Mubōjin” while still in university and has since handled lyrics, composition, and arrangement for groups like 22/7. As a production director at YUSVOX, he oversees everything from group concept design to song quality.

    SHIN Portrait

Meet the Members of ‘First Playlist’

‘First Playlist’ comprises six talented individuals, each bringing their unique charm to the group. They are: Sakura Aoi (White), Kotono Nanase (Blue), Haru Miyawaki (Pink), Akari Ayase (Orange), Ai Hazuki (Purple), and Yumina Kanzaki (Red). Each member’s profile and social media links are available for fans to explore their individual worlds.

Debut Live: ‘FIRST VOICE’

The group’s inaugural performance, titled ‘FIRST VOICE,’ is scheduled for January 28, 2026 (Wednesday) at SPACE ODD. This debut live promises to be the moment ‘First Playlist’ delivers their first sounds to the world.

  • Date: 2026年1月28日(水)

  • Venue: SPACE ODD

  • Time: Doors Open 18:30 / Show Starts 19:15

  • Tickets: Priority ¥5,000 (with special benefits) / General ¥2,000

  • Ticket Purchase: https://t-dv.com/fp_firstvoice

FIRST VOICE Live Poster

Connect with ‘First Playlist’

Fans can follow ‘First Playlist’ through their official channels to stay updated on their journey:

This new approach to idol performance, emphasizing enduring musical quality, could mark a fascinating evolution in the global Kawaii culture scene. As ‘First Playlist’ begins its journey, it will be exciting to see how their commitment to ‘continuously listened to’ music resonates with audiences worldwide, perhaps inspiring a new wave of idol groups focused on musical longevity.

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