Yokohama Porta Transforms into a Cinnamoroll Wonderland This Christmas
Get ready for a heartwarming holiday season as Yokohama Porta, the bustling underground shopping mall at Yokohama Station’s East Exit, unveils its enchanting collaboration with Sanrio’s beloved character, Cinnamoroll. From December 1 to December 25, 2025, the ‘Yokohama Porta x Cinnamoroll Christmas 2025’ campaign promises a festive spectacle, celebrating Porta’s 45th anniversary with exclusive decorations, special gifts, and immersive experiences.
This magical partnership is designed to envelop visitors in Cinnamoroll’s dreamy world, infused with the joyful spirit of Christmas. Imagine stepping into a realm where every corner sparkles with charm, offering unique photo opportunities and delightful surprises.
Festive Highlights:
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Yokohama Porta Exclusive! Novelty Gifts: Shoppers can receive original Cinnamoroll merchandise.
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Instagram Follow & Comment Campaign: Participate for a chance to win lavish prizes.
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Cinnamoroll POP-UP STORE: A treasure trove of adorable Cinnamoroll goods awaits.
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Collaboration Decorations: Immerse yourself in the festive atmosphere with unique photo spots.
Exclusive Novelty Gifts for Shoppers
During the campaign period, visitors who make purchases at participating Yokohama Porta stores and complete a survey via the official Yokohama Porta LINE account can receive exclusive Cinnamoroll novelties. Simply present your receipt and the exchange ticket at the Yokohama Porta Information counter.
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Spend 3,000 yen (tax included) or more: Receive one original sticker (randomly selected from four designs). Limited to the first 250 visitors daily.
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Spend 5,000 yen (tax included) or more: Receive one original keychain. Limited to the first 50 visitors daily.
Please note that receipts cannot be combined, and certain stores and items are excluded. Designs for the stickers cannot be chosen.
Engage and Win with the Instagram Campaign
Join the ‘Instagram Follow & Comment Campaign’ for a chance to win fantastic prizes. Follow Yokohama Porta’s official Instagram account (@yokohamaporta) and comment on the designated post to enter the lottery. Seventy lucky winners will receive exciting rewards.
Prizes include:
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Original compact mirror (50 winners)
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Konica Minolta Planetarium tickets (10 pairs/20 winners)
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Yokohama Porta gift certificates worth 1,000 yen (10 winners)
Winners will be notified via direct message from the official Instagram account after the campaign concludes. Prize redemption will be available until January 12, 2026, at the Yokohama Porta Information counter.
Discover Delightful Goods at the Cinnamoroll POP-UP STORE
A special Cinnamoroll POP-UP STORE will be open in the Yokohama Porta Central Event Space from December 1 to December 17, 2025. This limited-time store will feature a wide array of adorable Cinnamoroll merchandise. Additionally, customers who purchase 2,200 yen (tax included) or more will receive an exclusive novelty item.
For inquiries regarding the POP-UP STORE, please contact Marimo Craft Co., Ltd. at 03-6632-8996 (Weekdays 9:00-12:00, 13:00-18:00) or via their contact form.
Capture Memories at Collaboration Photo Spots
The entire Yokohama Porta facility will be adorned with charming Cinnamoroll-themed Christmas decorations. Be sure to visit the special photo spot next to Grace (Biyou no Yakata Grace), featuring Cinnamoroll characters surrounded by a festive Christmas cake motif. These whimsical installations are perfect for capturing your holiday memories.
Meet Cinnamoroll: The Sky-Born Puppy
For those unfamiliar with this adorable character, Cinnamoroll is a white puppy boy born high above in the distant sky. One day, he floated down to Earth and was discovered by the older sister at ‘Cafe Cinnamon,’ who took him in. His tail, curled like a cinnamon roll, inspired his sweet name.
Cinnamoroll fans worldwide, get ready to dive into a fluffy, festive fantasy! This collaboration at Yokohama Porta is a testament to how Japanese pop culture seamlessly integrates beloved characters into everyday experiences, transforming shopping into an event of pure joy and ‘kawaii’ delight. Make sure to visit Yokohama Porta’s special Christmas website for more details.
For more Cinnamoroll fun, check out the official channels:
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Official HP: https://www.sanrio.co.jp/characters/cinnamon/
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Official X: https://x.com/cinnamon_sanrio
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Official Instagram: https://www.instagram.com/47mon_sanrio_official/
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Official TikTok: https://www.tiktok.com/@47mon_sanrio
This festive event underscores the enduring global appeal of ‘kawaii’ culture, particularly through iconic characters like Cinnamoroll. Such collaborations not only offer unique retail experiences but also serve as vibrant touchpoints for fans, strengthening the connection between characters and their audience. This trend continues to shape the future of Kawaii culture abroad, proving that charm and cuteness transcend borders, turning everyday spaces into fantastical realms of delight.
