HARIAS Medicated Cushion Foundation Crowned with 3 Best Cosme Awards in 2025!

HARIAS Medicated Cushion Foundation Sweeps 3 Major Beauty Awards in 2025!

Celebrating over a million units sold, HARIAS launches special campaigns and new services to thank its loyal users.

Tokyo, December 26, 2025 — The HARIAS Medicated Cushion Foundation, a star in the ‘HARIAS’ makeup brand known for its ‘skincare while wearing makeup’ philosophy, has achieved a remarkable feat by winning three prestigious Best Cosme Awards in 2025. This acclaimed product, which has sold over one million units, is now at the center of a gratitude campaign, introducing special offers and new services for its dedicated users.

The HARIAS brand, with its vision of “More beautiful than today, beyond beauty,” aims to transform daily makeup routines into moments of genuine skincare. It’s a brand dedicated not only to enhancing immediate beauty but also to nurturing the skin’s foundation for future radiance.

The Genesis of a Skincare-Infused Foundation

The HARIAS Medicated Cushion Foundation was born from a direct response to evolving lifestyles and customer feedback during the pandemic. As mask-wearing became prevalent, many experienced skin concerns like acne and irritation. Recognizing this shift, the brand embarked on a mission to develop a base makeup that combined skin kindness with ease of use, ensuring users could enjoy makeup without compromise. This led to a joint development with a pharmaceutical company, resulting in a quasi-drug cushion foundation backed by rigorous research and solid evidence.

Unveiling the HARIAS Medicated Cushion Foundation’s Appeal

This innovative foundation stands out with its multi-faceted approach to beauty and skin health:

1. Dual Active Ingredients for “Medicated” Benefits

It incorporates two powerful active ingredients: Niacinamide and Dipotassium Glycyrrhizate. Niacinamide is known for its ability to improve wrinkles, prevent spots, and inhibit melanin production for a brighter complexion. Dipotassium Glycyrrhizate, on the other hand, boasts excellent anti-inflammatory properties, making it effective in preventing acne and soothing irritated skin. This potent combination transforms makeup application into a dedicated skincare ritual.

2. A Unique Formula Rich in Skincare Actives

Built on a skincare-first philosophy, the foundation features a proprietary blend of 95% serum ingredients. This luxurious formula includes high-concentration Flavangenol®2, Triple Vitamin C3, and Alteromonas Ferment Extract, all renowned for their anti-aging4 benefits. After more than 100 prototypes, HARIAS perfected this unique formulation, designed to cultivate firm, beautiful skin with continued use.

Beyond its skincare prowess, the foundation delivers a natural, sophisticated glow. It expertly manipulates light to create a bright, poreless skin impression without any heavy feel. The long-lasting formula is also mask-resistant, maintaining a beautiful finish for up to 24 hours5. “It’s truly a game-changer for those who want their makeup to do more than just cover, offering both beauty and care in one compact,” a beauty enthusiast might exclaim.

Celebrating Success with Campaigns and New Services

To express gratitude for its success, HARIAS has launched special campaigns and new services:

Amazon Award-Winning Campaign

Currently running on the official Amazon shop, this campaign offers special prices on both the HARIAS Medicated Cushion Foundation and its refill.

• Campaign Period: Until January 1, 2026

• Campaign Items:

  • HARIAS Medicated Cushion Foundation (Main Product): 4 shades (Beige, Ocher, Neutral, Amber), 15g (approx. 1 month supply). Originally 3,520 yen, now 28% off at 2,520 yen.

  • HARIAS Medicated Cushion Foundation (Refill): 4 shades (Beige, Ocher, Neutral, Amber), 15g (approx. 1 month supply). Originally 3,520 yen, now 25% off at 2,640 yen.

Visit the HARIAS Official Amazon Store to explore these offers.

Official Online Store Holiday Coffret & New Year Set

Responding to customer demand, HARIAS has introduced a gift delivery service for its limited-edition Holiday Coffret. When choosing gift delivery, the product is sent in a special gift box without a delivery note. Additionally, gift givers will receive 300 HARIAS official online store member points for their next purchase, making it a delightful experience for both giver and recipient.

The HARIAS Holiday Coffret 2025 is available until December 31, 2025.

Furthermore, an exciting 2026 New Year set, themed around a “HOTEL” concept and perfect for travel or events, is slated for release in late December 2025. Keep an eye on the HARIAS Official Online Store for updates.

The Future of Kawaii Beauty: Nurturing Skin with Every Application

The success of HARIAS Medicated Cushion Foundation signifies a growing global appreciation for J-Beauty innovations that seamlessly blend aesthetics with wellness. This product, which turns a daily makeup routine into a skincare opportunity, embodies a crucial shift in beauty philosophy. As consumers worldwide increasingly seek products that offer both immediate visual appeal and long-term skin health, multi-functional beauty solutions like this foundation are poised to become a cornerstone of “Kawaii” culture abroad, redefining what it means to look good while feeling good.

• 1: Refers to suppressing melanin production to prevent spots and freckles.
• 2: High-concentration Flavangenol® is French maritime pine bark extract (moisturizing ingredient) containing more characteristic substances than conventional Flavangenol®. “Flavangenol®” is a registered trademark of Toyo Shinyaku Co., Ltd.
• 3: Ascorbyl Tetraisopalmitate, L-Ascorbic Acid 2-Glucoside, 3-O-Ethyl Ascorbic Acid.
• 4: Age-appropriate care.
• 5: Based on a study by Toyo Shinyaku Co., Ltd., comparing makeup retention effects on the left and right sides of the face 1, 3, 6, and 24 hours after applying HARIAS Medicated Cushion Foundation.