The New Era of At-Home Skincare: “Herb La Peel” Redefines Beauty Rituals
In a pioneering move, skincare brand INSiTU recently hosted an exclusive “Herb Peeling Experience Event” for 45 individuals, unveiling the tangible benefits of its popular at-home herb peeling product, “Herb La Peel.” This event not only offered a hands-on experience but also provided objective, third-party肌測定 (skin measurement) data, giving participants a clear before-and-after snapshot of their skin’s transformation.
What is Herb Peeling?
Herb peeling is a beauty treatment that applies fine plant-derived particles and ingredients to the skin, providing a gentle exfoliation. It helps to refine the skin’s surface, aiming for a smoother complexion by removing old keratin and impurities. This method has gained significant traction in beauty salons. Traditionally, herb peeling has two main types: the “exfoliating type,” which often leads to visible peeling, and the milder “non-exfoliating type,” known for minimal downtime. The latter, with its gentle approach, has seen a surge in popularity, establishing itself as a new staple in salon care.
“Herb La Peel”: Bringing Salon Secrets Home
As interest in improving skin texture, pore appearance, and clarity grows, many find salon visits challenging due to cost, scheduling, and time commitments. This has fueled a demand for accessible, salon-quality skincare solutions at home. “Herb La Peel” emerges as a frontrunner in this trend, developed under the complete supervision of “WHITE AQUA,” a renowned beauty salon chain with 63 branches nationwide and over 15,000 annual treatments.
Since its launch, “Herb La Peel” has captivated the market, selling out an initial 2,000 sets in just 36 hours and achieving four complete sell-outs to date. Its prominence was further solidified when it was featured on TBS’s “THE TIME,” as a leading example of at-home herb peeling.
The “Golden Formula” Behind Its Success
“Herb La Peel” is celebrated for its “authentic yet easy-to-continue” design, a philosophy rooted in several key factors:
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Expert Supervision: The product’s core is a “golden formula” jointly developed with WHITE AQUA, leveraging their extensive experience with diverse skin concerns to adapt salon-level care for home use.
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Accessibility & Convenience: Unlike salon treatments, “Herb La Peel” offers an approachable price point, a gentle, non-stripping formula with no downtime, and is designed for easy, consistent use (approximately twice a week).
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Korean Beauty Innovation: The product is a result of a pioneering collaboration between a popular salon-supervised formula and a major Korean manufacturing partner. It incorporates the latest Korean beauty trends, including:
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LHA (Capryloyl Salicylic Acid): A mild peeling ingredient popular in Korean beauty treatments, known for its skin-friendly, weakly acidic nature.
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23 Herb Gommage: A blend of 23 herbs, including Houttuynia cordata, Mugwort, and Tea Tree, gently exfoliates old keratin and impurities, promoting smoother skin.
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Luxurious Salon-Grade Ingredients: Enriched with NMN, Vitamin C, and plant PDRN, ingredients often offered as premium options in salon treatments, to provide comprehensive support for skin clarity, firmness, and smoothness.
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A Glimpse into the Experience Event
During the event, 45 participants experienced the texture, application, and rinsing process of “Herb La Peel.” Post-treatment, many shared positive feedback, highlighting the product’s “smooth application,” the refreshing “skin feel after rinsing,” and an overall “clean sensation.” These comments underscored the product’s user-friendliness for home care.
To provide objective insights, third-party skin measurements using Focuskin (manufactured by PIE) were conducted, comparing skin conditions before and immediately after use. This data helped participants objectively understand their current skin state, leading to comments like, “Now I know exactly where I need to focus my care” and “I’m happy to understand which skincare suits me.” This objective feedback, coupled with the sensory experience, truly captured the essence of the product.
Real User Voices: The Power of Consistent Care
A separate survey of 277 users who have continuously used “Herb La Peel” for over two months further reinforced these positive outcomes:
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Skin Texture & Smoothness: Approximately 86% reported experiencing a positive change.
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Pore Appearance: Around 73% noted improvements in their pore impression.
Users shared comments like, “It didn’t tingle, the application was pleasant, and I immediately noticed a glow after rinsing,” and “It adheres well to the skin, and although rinsing takes a little time, my skin feels smooth and soft.” While some users noted that significant changes were still developing, they often mentioned an immediate increase in skin clarity or gloss.
A Vision for Accessible Beauty
Matsuki, the development manager for “Herb La Peel,” commented on the event’s significance: “We developed ‘Herb La Peel’ to be an authentic at-home herb peeling that even those with sensitive skin can easily incorporate. This large-scale event with 45 participants and third-party measurements allowed us to objectively confirm the value of the home care we aim for. Many are curious about herb peeling but hesitate to take the first step. We want ‘Herb La Peel,’ with its salon-supervised formula and cost-effectiveness, to be that reassuring first step.” Matsuki added, “We will continue to prioritize product development that delivers tangible results, bringing the refreshing sensation of herb peeling and the joy of easy home care to even more people.”
Product Information
Product Name: INSiTU Herb La Peel [At-Home Herb Peeling]
Price: 5,390 JPY (tax incl.)
Volume: 8g × 8 packs
Usage: Approximately twice a week, 5-10 minutes per session.
Product Page: https://insitu-labo.com/products/herb_la_peel/
About INSiTU
INSiTU, meaning “in its original place in the body” in Latin, is a high-performance skincare brand inspired by medical beauty. The brand focuses on carefully selected “key ingredients” based on research data and dermatological expertise, ensuring optimal concentrations and combinations to directly support the skin’s inherent capabilities. INSiTU aims to empower individuals to confront their skin concerns head-on, regardless of age, skin type, or past experiences.
Brand Site: https://insitu-labo.com
Official Instagram: @insitu_labo
The Future of Skincare, From Home
This event and the compelling results from “Herb La Peel” underscore a significant shift in the beauty landscape. As consumers increasingly seek effective yet convenient solutions, products like “Herb La Peel” are paving the way for advanced skincare to become an integral, accessible part of daily life, fostering a future where salon-quality results are just a step away.
