Biople FES TOKYO 2025: A Celebration of Natural Beauty and Wellness
Following its highly successful run in Osaka, Biople, Japan’s leading natural and organic select shop, is bringing its popular Biople FES to Tokyo. This two-day event, titled “Biople FES TOKYO 2025 ~Meguru, Yorokobu~ (Circulate, Rejoice),” promises a vibrant gathering of popular and new items, alongside exclusive launches and engaging experiences. For those unable to attend in person, an extensive online event will also be held, ensuring everyone can partake in the festivities.
Exclusive Insights from Leading Voices
The Tokyo event, taking place on December 13th (Saturday) and 14th (Sunday) at Mash Group’s headquarters in Kojimachi, will feature a series of special talk shows. These sessions will host celebrities and brand founders, offering unique insights into their products and daily lifestyles. Attendance is free and open to all, with no prior reservation required.
Notable speakers include:
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December 12th (Friday) (Invitation-only preview):
- 14:00~ BRAND: yoyo | GUEST: Architect Makoto Tanijiri, discussing “Designing Life with Nature.”
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December 13th (Saturday):
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14:00~ BRAND: HBL BEAUTY | GUESTS: HBL BEAUTY CEO Hitomi Fukui and Fortune Advisor Evulde Haruka, presenting “The Law of Happy Eyebrows: Becoming My Best Self in 2026!”
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17:00~ BRAND: COFFEE CLUB | GUESTS: Cody Higa from COFFEE CLUB and Entrepreneur Reiko Sato, exploring “A Beautiful Way of Life Created by Circulation.”
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December 14th (Sunday):
- 14:00~ BRAND: FUKUKIRI | GUEST: Talent/Model & Gut Health Planner Hitomi Kaji, sharing “Hitomi Kaji’s Guide to Gut Health for Body and Mind.”





Experience the FES Online: Live Shopping and Exclusive Content
For those unable to visit the Tokyo venue, Biople FES extends its reach online from December 12th (Friday) to 17th (Wednesday). Daily live shopping sessions will allow viewers to seamlessly purchase products while enjoying in-depth discussions with brand founders about product development. This is a golden opportunity to discover the stories behind your favorite organic items.
YouTune into Live Shopping via the Biople WEB STORE.
Featured Live Shopping sessions include:
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amritara: December 12th (Friday) 18:00~ (approx. 30 min) – “Amritara Development Team Presents: Winter Inner Care Concerns Live Session.”
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HERBORISTERIE: December 13th (Saturday) 12:00~ (approx. 30 min) – “Atsuko Morita’s New Common Sense of Aging! What to Prepare Now.”
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daijobu na mono: December 13th (Saturday) 18:00~ (approx. 30 min) – “‘daijobu na mono’ Reveals Must-Have Immunity Items for 2026!”
A Curated Collection: Over 50 Brands and Venue-Exclusive Delights
Biople FES TOKYO 2025 will showcase approximately 50 carefully selected brands, offering a diverse array of items to warm both body and mind. Expect a rich lineup of inner care products, cosmetics, and warmth-boosting items, with many making their debut or available exclusively at the FES.

Featured Items:
- Biople × to/one (Tone) Petal Blooming Gloss EX12 Sweet Celebration (¥2,750 tax included) – Biople FES TOKYO Pre-release
This Biople-exclusive color of the popular gloss, which has won seven beauty awards, brings a touch of


