SKE48 Brings Idol Charm to Yayoiken’s Dining Experience
Starting January 1, 2026, and running through January 31, 2026, fans of Japanese idol culture and delicious set meals have a unique treat in store. Yayoiken, a beloved Japanese restaurant chain known for its hearty and traditional ‘teishoku’ (set meals), is set to feature the popular idol group SKE48 in its original in-store background music (BGM) program, ‘Music Gig.’ This collaboration marks an exciting blend of everyday dining with the vibrant energy of Japan’s idol scene.
The ‘Music Gig’ program, broadcast every hour for approximately 10 minutes, offers more than just music. It’s an opportunity for diners to enjoy exclusive content featuring various guests, sharing anecdotes and introducing their latest works. For January, Haruka Kumazaki and Kaho Sato from SKE48 will take the spotlight, discussing their experiences with Yayoiken and providing updates on the group’s activities and music. Imagine savoring a warm meal while listening to your favorite idols’ voices – it’s a delightful way to enhance the dining atmosphere.
Exclusive App Content and Yayoiken’s Digital Perks
Adding another layer of engagement, a special one-minute ‘SKE48 program introduction personal message’ by Haruka Kumazaki and Kaho Sato will be exclusively available through the official Yayoiken app. This bonus content provides a deeper dive into their ‘Music Gig’ recording experiences and offers a more personal connection with the idols. Fans are surely eager to hear their favorite idols share unique insights while enjoying a hearty meal!
The Yayoiken official app itself is a treasure trove of convenience and savings. It allows users to check new product and campaign information, browse menus, locate stores, and even order directly via delivery services like Demaecan and Uber Eats. Furthermore, the app features mini-games that reward users with stamps, which can then be redeemed for valuable coupons, making every visit more enjoyable and economical. Discover more about the app’s features here:
SKE48: A Pillar of Japanese Idol Culture
SKE48, formed in July 2008 as the first regional sister group to AKB48, has cemented its place in the heart of Nagoya (Sakae) and beyond. The group has been a trailblazer for the wider 48 Project, which has since expanded across Japan and internationally. Celebrating its 17th anniversary in 2025 with a special festival, SKE48 continues to be a dynamic force, having recently released their 35th single, “Karma,” in September 2025.
This collaboration between a beloved restaurant chain and a prominent idol group highlights the unique way Japanese culture integrates entertainment into daily life. It offers both SKE48 fans and Yayoiken patrons a fresh, interactive experience, showcasing how kawaii culture continues to evolve and reach new audiences in innovative and engaging ways.
