The Sweet Invasion: YOAJUNG’s Rapid Rise in Japan
Barely half a year since its debut, the South Korean frozen yogurt brand, YOAJUNG, has already established a significant footprint in Japan, boasting over eight locations across major cities. This rapid expansion culminated in December 2025 with new store openings in Fukuoka Hakata, followed by two strategic additions in Tokyo’s bustling Shinjuku district, signaling a clear trajectory for nationwide presence.
The year 2025 witnessed a notable shift in Japan’s sweets market, with a growing appetite for healthier dessert options, influenced by the Greek yogurt boom. YOAJUNG has deftly capitalized on this trend, offering an “experience-based custom dessert” where customers can personalize their frozen yogurt with over 46 types of toppings. From the visually striking “Komb Honey” (honeycomb) to the delightfully crunchy “Choco Shell” (crispy chocolate sauce), these unique offerings have captured the imagination of young consumers.
A Visual Feast Fueling Viral Trends
Images and videos of YOAJUNG’s vibrant creations have become a staple on platforms like TikTok and Instagram, turning each visit into a shareable moment. This digital word-of-mouth has been a powerful engine, drawing in a youthful demographic eager to taste and showcase the latest Korean trend.
Since its inaugural store opened in Japan in July 2025, YOAJUNG has seen remarkable success. As of December 2025, its network includes:
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Kanto Region: Shin-Okubo (opened August 26), Omotesando (opened October), Harajuku (opened October), Omiya Marui, Shinjuku Akebonobashi
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Kansai Region: Osaka Korea Town (opened July), Kobe Mosaic (opened November)
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Kyushu Region: Fukuoka Canal City Hakata (opened December 3)
Pop-up stores were also successfully held in Yokohama Takashimaya and Shibuya MODI in August of the same year.
New Tokyo Hotspots Unveiled in December
Continuing its strategic expansion, YOAJUNG opened two new stores in Tokyo in December:
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Shinjuku Akebonobashi Store: Opened on December 21, 2025.
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Operating Hours: 11:30 – 23:30
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Location: Daini Kikuchi Bldg 1F, 11-2 Sumiyoshi-cho, Shinjuku-ku, Tokyo 169-0065
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Shin-Okubo 1st Store: Opened on December 24, 2025.
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Operating Hours: 11:30 – 21:30
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Location: Seiko-do Bldg 1F, 2-1-4 Hyakunin-cho, Shinjuku-ku, Tokyo 169-0073
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The Allure of YOAJUNG: Why it Resonates
Originating in Korea with over 400 branches, YOAJUNG’s appeal in Japan is multifaceted. It’s not just a dessert; it’s a cultural experience. The brand’s frozen yogurt, high in protein and low in calories, perfectly aligns with the sustained demand for guilt-free indulgence. Moreover, the interactive aspect of customizing one’s own bowl—choosing from a vibrant array of fruits, cereals, cookies, and unique Korean toppings like honeycomb—transforms dessert into a creative endeavor.
The brand’s deep connection with K-content further amplifies its popularity among Gen Z. Fans eagerly recreate “Oshi-recipe” (favorite recipes) introduced by K-Pop idols such as RIIZE and ENHYPEN, sharing their creations on social media. As one fan enthusiastically shared online, “It’s like tasting a piece of Korea right here in Japan! My ‘Oshi-recipe’ is finally complete!” This synergy allows consumers to engage with Korean culture not just through music and drama, but also through food, creating a powerful draw.
A Future of Sweet Expansion
Looking ahead, YOAJUNG Japan is poised for continued growth. For 2026, the brand has already announced plans for franchise openings in key cities including Sendai, Nagoya, and Yokohama World Porters. This signals a clear ambition for a robust nationwide presence, making the unique Korean frozen yogurt accessible across the archipelago.
Franchise opportunities are actively being sought, targeting food and retail businesses, as well as new entrepreneurs interested in joining the YOAJUNG network. Comprehensive support, including store design, recipe supply, and marketing assistance, is provided to ensure successful expansion. The brand’s journey to spread Korean trend sweets across Japan is one to watch closely.
For more information on YOAJUNG Japan, visit their official website: http://yoajungjapan.jp/
