Crafting the Future of Daily Meals
Hotto Motto has long been a staple in Japan, providing warm, reassuring bento meals to countless customers. With a vision to infuse future package designs with new vibrancy, the brand is seeking creative input that encapsulates both its core values and innovative spirit. The contest aims to unearth designs that can become the very blueprint for upcoming packaging and promotional materials.
Creators are encouraged to explore a wide spectrum of ideas, from “simple and warm illustrations” that evoke comfort, to “cool and stylish” patterns. The focus is on “embellishments (decorations),” “motifs,” or “all-over patterns” that elevate the visual appeal of the bento itself. It’s a chance for artists to truly leave their mark on a piece of everyday Japanese culture.
Contest Details and Opportunities
Participants are tasked with designing both the “lid” and “sleeve” for Hotto Motto’s bento containers. Designs can be submitted for either the “Custom container” or the “On-the-rice container,” with submissions requiring a complete lid and sleeve set. The contest period runs from December 23, 2025, to January 26, 2026.
Submission Guidelines
Prizes and Recognition
The contest offers significant recognition for winning entries:
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Hotto Motto Award (6 winners): Each will receive 50,000 yen. Their designs may also be considered as a reference for future product packaging and promotional materials.
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Honorable Mention (a few winners): Their work will be featured in the results announcement on Hotto Motto’s official pages and the GENSEKI platform.
This contest represents a unique opportunity for creators to blend their artistic vision with a daily staple of Japanese life, offering a glimpse into how art can enhance even the simplest meal. As one might imagine, the thought of one’s artwork gracing the lid of a beloved Hotto Motto bento is a truly exciting prospect for any artist.
For more information and to participate, visit the official contest page:
Learn more about the collaborating companies:
This collaboration not only fosters new design talent but also promises to bring fresh, artistic perspectives to the familiar and comforting experience of a Hotto Motto bento, potentially shaping the visual landscape of take-out meals for years to come.
