UnsocialNight: A Sweet Invasion from China
Prepare to be charmed as UnsocialNight, the rising Chinese girly fashion brand, unveils an exclusive event on the global fashion platform 60%. This special campaign offers a unique opportunity for fans to acquire the brand’s signature sweet and romantic styles, complete with delightful novelty gifts for a limited period.

Established in China in 2020, UnsocialNight quickly captured hearts with its distinctive blend of girly aesthetics and playful design. The brand draws inspiration from everyday styling ideas and whimsical illustrations, creating a fashion narrative that feels both fresh and familiar. It champions a philosophy of relaxed enjoyment in fashion, offering pieces that allow individuals to express their unique charm amidst the bustle of daily life. The collection seamlessly merges romantic flairs with a comfortable, relaxed feel, featuring eye-catching art-illustrated accessories that serve as perfect accent pieces.

Exclusive Novelty Gifts Await
From November 27, 2025, at 12:00 PM to December 14, 2025, at 11:59 PM (JST), shoppers on 60% can enjoy this special event. Beyond securing new items at advantageous prices, customers will be treated to exclusive novelty items, available on a first-come, first-served basis for the first 100 purchasers in each tier. It’s truly an unmissable chance to elevate your wardrobe with a touch of UnsocialNight magic!
Campaign Novelty Tiers:
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For purchases of 10,000 JPY or more: An illustrated aromatherapy card. (Colors are random).

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For purchases of 20,000 JPY or more: An original


