kawaii Idol News & Announcements in Japan

Virtual Stars Align: New Talent Joins Enogu’s “Discover” Re-ride Project!

The innovative "Re-ride" music collaboration expands with a third wave of captivating VTubers and V-Livers, adding fresh voices to VR idol group enogu's 7th-anniversary song "discover."
Kawaii Anime Characters

Blue Lock Star Yoichi Isagi Gets Birthday Makeover: Bel Maison Unveils Exclusive ‘Oshikatsu’ Goods

Bel Maison is launching its first line of original merchandise for TV anime 'Blue Lock,' celebrating protagonist Yoichi Isagi's birthday with a range of unique items designed around his Aries zodiac theme, available for pre-order from February 2, 2026. This collection caters to the growing "Oshikatsu" culture, allowing fans to celebrate their favorite character's special day.
Kawaii Anime Characters

MegaHouse’s Adorable ‘lookup’ Figures Surpass 3 Million Shipments Worldwide, Celebrating 5th Anniversary with National POPUP Tour

The enchanting 'lookup' figure series from MegaHouse has reached a remarkable milestone, with global cumulative shipments exceeding 3 million units. To commemorate its 5th anniversary, a special National POPUP Tour is currently captivating fans across Japan, showcasing beloved anime characters and exclusive, charming merchandise.
kawaii japan lab

Japan’s Gen Z High School Girls Reveal a Surprising Dual Spending Strategy: Luxury Gifts vs. Savvy Savings

A new survey by the Girls' High School Lab uncovers the fascinating financial insights of 'Reiwa JK' (Japanese high school girls), demonstrating a sophisticated balance between aspirational, 'other-funded' splurges and diligent, 'self-funded' investments for their future.
kawaii Idol News & Announcements in Japan

Ikizulive! LOVELIVE! BLUEBIRD Soars into Shibuya with First-Ever Pop-Up Shop!

Dive into the vibrant world of Love Live!'s newest school idols at the 'Minna no Love Kō POP UP SHOP,' featuring exclusive merchandise, captivating displays, and fan-centric bonuses in the heart of Tokyo.
Kawaii Anime Characters

Rocking the Maid Look: ‘Rock wa Shukujo no Tashinami desu’ Unveils New Character Goods

AMNIBUS is launching an exclusive collection of six new merchandise items for the popular series "Rock wa Shukujo no Tashinami desu." Featuring protagonists Ririsa Suzunomiya and Otoha Kurogane in charming Maid ver. illustrations, these goods are designed to bring a touch of rock and elegance to fans' everyday lives.
kawaii japan fashion

United Arrows Unveils “UA CURATED” – A Fresh Take on Fashion Curation with New Creatives and Concept Stores

From YouTubers to Artists, a New Wave of Style Selection Transforms the Retail Experience. United Arrows launches "UA CURATED," a project engaging diverse creators to curate items from all its brands, aiming to refresh its corporate image and connect with new generations through unique concept stores: "Our Closets," "Sandwich," and "ひとゝ服" / "UA CHOOSE."
kawaii makeup japan news

Pmel’s Viral ‘Usotsuki’ Eyebrow Mascara Goes Permanent: Achieve Fluffy, Crunch-Free Brows with New Shades!

The highly anticipated Pmel 'Usotsuki Eyebrow Mascara,' celebrated on social media for its natural, crunch-free finish, is now a permanent fixture in beauty routines. Discover the beloved 'Mild Beige,' a versatile new 'Natural Brown,' and a limited-edition 'Dusky Rose' to effortlessly transform your brows.
kawaii japan beauty

ReFa Unveils Spring 2026 Beauty Revolution: A Grand Expansion Across Haircare, Fine Bubble, and Inner Care Categories!

Japanese beauty brand ReFa, operated by MTG Co., Ltd., is set to launch a significant lineup of new products in Spring 2026, including 5 haircare items, 1 fine bubble item, and 2 inner care items, aiming to expand its offerings and bring renewed joy of beauty to customers worldwide.
kawaii makeup japan news

Maybelline New York Unveils “SP Stay Double Fixer Spray”: The Ultimate Kawaii Make-Up Lock for Japan

Maybelline New York introduces the "SP Stay Double Fixer Spray" in Japan, a revolutionary micro-mist designed to lock in makeup all day, resist sweat, water, and sebum, and prevent dryness, launching February 10, 2026.
kawaii japan fashion

Decoding Your Dress Destiny: 90% of Japanese Women Prioritize Skeletal Type, Yet Many Face Fashion Frustration

A new survey reveals a captivating paradox in Japanese dress selection: while nearly 90% of women who know their skeletal type deem it crucial for choosing the perfect dress, a significant number struggle with limited options and finding designs that truly flatter. This deep dive into their fashion dilemmas uncovers a strong demand for personalized online shopping experiences.
kawaii skincare japan news

Unlock Radiant Skin in Just 10 Days: Christina’s LINE REPAIR Series Demystified for Everyday Beauty

Discover how Christina's LINE REPAIR series, once a salon exclusive, is now bringing professional-grade skincare to homes, promising noticeable improvements in just ten days.
kawaii Live Shows & Events in Idol Culture

Tokyo’s Idol Scene Ignites: Kara-Cas Idol Fest Vol.1 Unleashes 27 Groups with a Fan-Powered Grand Prize

Colorful Casting Inc. announces the inaugural 'Kara-Cas Idol Fest Vol.1,' set for February 17, 2026, at Shinjuku FACE. Featuring 27 diverse idol groups, this unique participatory festival empowers fans to vote for their 'oshi' (favorite idol) to win an exclusive ad truck placement, transforming their support into a highly visible street campaign across Tokyo's bustling districts.
kawaii Live Shows & Events in Idol Culture

AsIs Electrifies Ikebukuro’s Sunshine City Fountain Plaza with New Song Debut and 2nd Anniversary Kick-off!

Seven-member idol group AsIs captivated fans at a free live event in Ikebukuro, marking a significant step towards their 2nd anniversary. The performance at the iconic Sunshine City Fountain Plaza featured the unveiling of their new song 'outline.' MV teaser, their 'Start line' anniversary logo, and a lively collaboration with popular comedy duo Nagareboshi☆, drawing in a wave of new supporters.
kawaii Idol News & Announcements in Japan

K-POP Sensation NOWZ Unleashes Debut Japan EP, Igniting Fan Excitement with Live Events

Anticipation builds as NOWZ, the rising K-Pop sensation, announces their debut Japan EP 'NOWZ' on March 4th, accompanied by special mini-live performances and fan events in Tokyo, marking a significant step in their global expansion.
Kawaii Game Characters

“Miss Kobayashi’s Dragon Maid Fantasia” Takes Flight on January 30th!

Get ready for a heartwarming, chaotic RPG adventure as "Miss Kobayashi's Dragon Maid Fantasia" officially launches on January 30, 2026, bringing beloved characters into a vibrant VR game world across multiple platforms.
kawaii Food & Dessert News in Japan

Toy Story’s Lovable Villain, Lotso, Joins B-R 31 Ice Cream’s Sundae Lineup!

The strawberry-scented teddy bear from Disney/Pixar's 'Toy Story' makes a sweet debut as a limited-edition sundae, following the popular Woody and Buzz Lightyear treats.
kawaii Live Shows & Events in Idol Culture

Seiko Matsuda’s Eternal Sparkle: 45th Anniversary Tour Dazzles on WOWOW

Japan's 'eternal idol,' Seiko Matsuda, celebrates an incredible 45 years in music with a nationwide arena tour. Fans worldwide can now experience the electrifying opening night of her anniversary tour, recorded live at Saitama Super Arena, as it airs on WOWOW, promising a nostalgic journey through decades of hits and a glimpse into her enduring appeal.
Sanrio

Pompompurin Celebrates 30 Years with Adorable Connecting Rubber Collection

Sanrio's beloved golden retriever marks three decades with a special two-part capsule toy series, featuring 30 unique designs that connect to form delightful displays.
Kawaii Anime Characters

Hirakata Park Transforms into Anison Holy Ground with Legendary Anime Song Artists

Get ready for an electrifying day as Yoshiki Fukuyama, Hiroshi Kitadani, and Maki Otsuki, known for iconic theme songs from beloved national anime, unite for a special live concert at Hirakata Park on March 8, 2026. This free event promises a vibrant celebration of anime and tokusatsu music.
Kawaii Game Characters

The Battle Cats Unleashes a Wild, Heavy Metal Twist on a Classic Japanese Folktale

Get ready for 'Saru Kani Gassen: Viva! KONTON!', the first original picture book from 'The Battle Cats' series, bringing an unexpected rock 'n' roll saga and exclusive merchandise to fans worldwide.
Kawaii Game Characters

Anime Sensation ‘Date A Live V’ Joins Forces with ‘Genshin Echo of Cube’ in Epic Crossover Event

Prepare for a spectacular fusion of fantasy and romance as the beloved anime 'Date A Live V' launches an exciting collaboration with the colorful MMORPG 'Genshin Echo of Cube', featuring exclusive avatars and a new Phantasm.
Kawaii Game Characters

The Battle Cats Leaps into Literature: First Original Picture Book “Saru Kani Gassen Viva! KONTON!” Arrives This March

The popular smartphone game "The Battle Cats" is set to release its first-ever original picture book, reimagining the classic Japanese folktale "Saru Kani Gassen" with a unique twist and featuring beloved characters. Exclusive merchandise will also accompany the launch.
Sanrio

Sanrio Characters Get a 3D Makeover: Thank You Mart Unveils Pop-Art Collection

Discover the vibrant new 3D-style Sanrio Characters merchandise line from Thank You Mart, featuring Hello Kitty, Cinnamoroll, Kuromi, Hangyodon, and Pompompurin, all priced at an accessible 390 yen.
kawaii Idol News & Announcements in Japan

Toi Toi Toi Unveils ‘with Toi’ Digital EP: A New Chapter for the Inspiring Idol Group

Fresh off their new member reveal, Toi Toi Toi launches their first digital EP, 'with Toi', featuring four powerful new tracks and a captivating live performance video, signaling a vibrant future for the "Be Alright" idols.
kawaii Food & Dessert News in Japan

Step into a Whimsical World: Tabekko Doubutsu LAND CAFE Opens in Japan!

The beloved Japanese biscuit brand "Tabekko Doubutsu" is launching a temporary theme cafe, "Tabekko Doubutsu LAND CAFE," in Osaka, Tokyo, and Aichi. Fans can immerse themselves in the brand's charming universe, savoring popular dishes from the acclaimed "Tabekko Doubutsu LAND" event and exclusive regional menus.
kawaii Live Shows & Events in Idol Culture

Idols & Intrigue: Real Escape Game x Gakuen IDOLM@STER Unveils Exclusive Goods and Stamp Rally!

Prepare for a thrilling blend of idol performance and mystery-solving as the Real Escape Game collaborates with Gakuen IDOLM@STER. New original merchandise featuring unique character illustrations and an exciting stamp rally have been announced for 'Escape from the School Festival with Werewolves,' inviting fans to dive deeper into the world of their favorite idols.
kawaii skincare japan news

GASH Foam Packs Spark Buzz at @cosme: Korean Skincare Sensation Enters Japan’s Trend Zone

Korean skincare brand GASH's innovative 10-second* foam packs have been selected for @cosme's exclusive NEXT TREND Zone, marking a significant expansion into seven prominent @cosme STORE locations across Japan. This strategic move positions GASH as a leading emerging brand, offering four distinct masks tailored to diverse skincare needs.
kawaii Food & Dessert News in Japan

Crispy Outside, Chewy Inside: TOKYO TULIP ROSE Unveils Limited-Edition Chocolate Canelés in Yokohama!

TOKYO TULIP ROSE introduces a limited-edition 'Bordeaux Canelé Chocolat' at its Sogo Yokohama store from February 1st. Featuring rich Dominican Republic cacao and a signature crispy-chewy texture, this seasonal treat is perfect for Valentine's.
kawaii Food & Dessert News in Japan

Sakura Blooms in Paris: Alain Ducasse Unveils Exquisite Spring Collection

Le Chocolat Alain Ducasse and Le Biscuit Alain Ducasse are launching their highly anticipated, Japan-exclusive Sakura Collection for spring 2026. This limited-edition range features elegant sakura-motif chocolates with fruity fillings and butter biscuits adorned with unique matcha-flavored pralines, all presented in stunning packaging designed by Paul Sirand.
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