Elegance Meets Playfulness: The French Girly Series
The new French Girly series captures a whimsical yet sophisticated charm, perfect for adding a touch of romance to any ensemble. Crafted from synthetic leather, these bags present a structured silhouette, beautifully contrasted with an abundance of frills and delicate ribbon-shaped hardware. The frills are designed in two layers, creating a voluminous and eye-catching detail that speaks to the heart of “Kawaii” fashion.

The collection includes a mini handbag priced at ¥19,800 (available in off-white, black, and pink) and a slightly larger handbag at ¥22,000. Each handbag features a practical two-layer interior and comes with a detachable shoulder strap, offering versatile 2-way styling options. The pink variant, in particular, stands out with its charming bi-color combination of white and pink, adding an extra layer of sweetness.

Discover the full French Girly collection here: Samantha Vega French Girly
Adventure-Ready: The Travel Collection
For those with a penchant for travel, Samantha Vega introduces a collection that merges simplicity with subtle “Kawaii” accents. These items are designed to be both functional and stylish, making them ideal companions for any journey.

The shoulder bag, priced at ¥16,500 (available in white, black, silver, and baby pink), boasts ample storage and numerous pockets to keep essentials organized. Its casual appeal is enhanced by a thick strap and sleek silver hardware. A distinctive touch is the detachable crescent-shaped mini pouch, embroidered with Samantha Vega’s “SV” logo, adding a charming focal point.
Complementing the shoulder bag is a boston bag, priced at ¥22,000 (available in black and baby pink). Crafted with cotton bonding, it offers a soft, comforting texture, while gathered handles infuse a contemporary sweetness into its design. The bag is reversible, featuring the “SV” logo embroidered on one side and a Samantha Vega logo plate on the other. Its simple aesthetic allows for personal customization with favorite charms or keyholders. Furthermore, it’s designed to be secured onto carry-on luggage handles, offering convenience for travelers juggling multiple bags.

Explore the versatile Travel Collection: Samantha Vega Travel Collection
Kotomi Tachibana: A “NEW KAWAII” Icon
Kotomi Tachibana, born on May 25, 2002, in Kitakyushu City, Fukuoka Prefecture, is a member of CANDY TUNE, a seven-member idol group that debuted on March 14, 2023. The group, part of ASOBISYSTEM’s “KAWAIILAB.” project, aims to share idol culture globally from Harajuku. Her unique charm, often seen in her “Kotomi-goroku” – a collection of charming misspoken phrases that delight fans on social media – adds a relatable sparkle to this high-fashion campaign. The name “CANDY TUNE” itself encapsulates the group’s essence, bringing together diverse personalities like varied candy flavors to create a harmonious, pop “tune.”
This collaboration between Samantha Vega and Kotomi Tachibana not only highlights the latest in Japanese fashion but also reinforces the global appeal of “Kawaii” culture. As Japanese idols and fashion continue to captivate audiences worldwide, such partnerships are sure to inspire new trends and bring the vibrant spirit of Harajuku to an even broader international stage.
For more information on Samantha Vega’s collections, visit their official platforms:


