VTuber Sensation Shirogane Noel Teams Up with TV Oita for Regional Revitalization

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Virtual Idol Shirogane Noel Shines in Oita’s Regional Spotlight

ClaN Entertainment, a company at the forefront of leveraging virtual talent, has joined forces with TV Oita to create a unique television program, “Yu-Waku Wide Midnight.” This collaboration marks a significant step in promoting regional revitalization and tourism by harnessing the widespread influence of VTubers and anime culture. The special program centers around Shirogane Noel, a beloved VTuber from Hololive Production with over 2 million subscribers, who proudly hails from Oita Prefecture.

TOSテレビ大分の「ゆ~わくワイド ミッドナイト」特番で、大分出身のVTuber白銀ノエルが地上波スタジオに降臨した様子を伝える。2人の女性と1人の男性タレントが笑顔で出演している。

ClaN Entertainment has been actively engaged in marketing support and content production utilizing VTubers and anime. Their latest endeavor with TV Oita underscores a broader vision to establish sustainable regional partnership models, encompassing television programs, events, and tourism initiatives. This approach seeks to weave the vibrant threads of entertainment into the fabric of local communities, creating new value that resonates with both residents and visitors.

Shirogane Noel’s deep affection for her home prefecture of Oita is well-known among her global fanbase. Her original song, “VAVAVA! Virtual Oita,” complete with a music video showcasing numerous Oita-specific details and even featuring the Oita Prefectural Governor, became a viral sensation. Her

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