Step into a World of Whimsical Charm: Touhou Project’s Official Pop-Up Shop Unveils ‘Girly Fashion’ Collection!

Event Overview: A Glimpse into “Girly Fashion”

The pop-up shop is hosted at AMNIBUS STORE -white-, located on the 4th floor of Shibuya Modi. This special collaboration, organized by Armabianca Co., Ltd., which operates “AMNIBUS STORE -white-“, centers around the charming “girly fashion” concept. Fans will find characters reimagined in elegant, frilly outfits, offering a fresh perspective on the iconic Touhou universe.

• Duration: April 17, 2026 (Friday) – May 3, 2026 (Sunday)

• Location: Shibuya Modi 4F / AMNIBUS STORE -white- (1-21-3 Jinnan, Shibuya-ku, Tokyo 150-0041)

• Operating Hours: 11:00 – 20:00

• Venue Information: https://www.0101.co.jp/721/?from=01_pc_st721_access_head-logo

Exclusive Merchandise Unveiled

A highlight of the event is the先行販売 (senkō hanbai) or pre-sale of numerous goods featuring Matsumoto Norihito’s “Girly Fashion ver.” illustrations. Imagine your favorite Touhou characters adorned in delicate lace and ribbons, transforming everyday items into delightful treasures. These items, available first at the event, will also be open for pre-orders on the EC sites “AMNIBUS” and “ARMA BIANCA” from the event start date, with reservations at Animate beginning the day after the event ends. This ensures that fans who cannot visit the physical store still have an opportunity to acquire these unique items.

Among the items available are:

• Matsumoto Norihito Illustration Girly Fashion ver. Trading Glitter Can Badge (16 types)

  • Single: 605 yen (tax included) / BOX: 9,680 yen (tax included)

• Matsumoto Norihito Illustration Girly Fashion ver. Trading Bromide (26 types)

  • Single: 275 yen (tax included) / BOX: 7,150 yen (tax included)

• Matsumoto Norihito Illustration Girly Fashion ver. Trading Illustration Card (24 types)

  • Single: 275 yen (tax included) / BOX: 6,600 yen (tax included)

• Matsumoto Norihito Illustration Girly Fashion ver. Trading Acrylic Card (16 types)

  • Single: 715 yen (tax included) / BOX: 11,440 yen (tax included)

• Matsumoto Norihito Illustration Girly Fashion ver. Trading Clear Die-cut Sticker (16 types)

  • Single: 550 yen (tax included) / BOX: 8,800 yen (tax included)

• Matsumoto Norihito Illustration Girly Fashion ver. 75mm Hologram Can Badge (8 types)

  • Price: 770 yen each (tax included)

• Matsumoto Norihito Illustration Girly Fashion ver. Double Wire Acrylic Keychain (8 types)

  • Price: 990 yen each (tax included)

• Matsumoto Norihito Illustration Girly Fashion ver. BIG Acrylic Stand (8 types)

  • Price: 1,980 yen each (tax included)

• Matsumoto Norihito Illustration Girly Fashion ver. Extra Large Acrylic Stand (8 types)

  • Price: 3,300 yen each (tax included)

• Matsumoto Norihito Illustration Girly Fashion ver. Multi Desk Mat (3 types)

  • Price: 3,960 yen each (tax included)

• Matsumoto Norihito Illustration Girly Fashion ver. A3 Matte Processed Poster (9 types)

  • Price: 880 yen each (tax included)

Special Purchase Benefits

Visitors to the pop-up shop can look forward to exclusive benefits.

Event-Limited BOX Purchase Bonus

Customers who purchase a BOX of the “Matsumoto Norihito Illustration Girly Fashion ver. Trading Glitter Can Badge (all 16 types)” will receive a special “Matsumoto Norihito Illustration Scarlet Sisters Girly Fashion ver. 75mm Glitter Can Badge Event Limited Bonus” on a first-come, first-served basis. This glittering badge features the Scarlet Sisters in their charming “girly fashion” attire, making it a unique keepsake.

Note: EC sites “AMNIBUS” (https://amnibus.com) and “ARMA BIANCA” (https://armabianca-shop.com/), and Animate (from the day after the event ends) will offer a different bonus: “Matsumoto Norihito Illustration Komeiji Sisters Girly Fashion ver. 75mm Glitter Can Badge AMNIBUS & Animate Limited Bonus” for BOX purchases.

General Purchase Bonus

For every 2,000 yen (tax included) spent on event-related products, customers will receive one random “Goods Purchase Bonus Postcard (all 9 types)”. These postcards showcase various characters in the “girly fashion” theme, adding a delightful surprise to each purchase.

Engage and Win: X (formerly Twitter) Campaign

To celebrate the event, a special follow & repost campaign is being held on X. By reposting the designated post and following both the official AMNIBUS and AMNIBUS STORE X accounts, one lucky winner will receive a “Goods Purchase Bonus Postcard (all 9 types) Complete Set.” This is a fantastic opportunity for fans to get their hands on the entire collection!

• AMNIBUS Official X Account: https://x.com/AMNIBUS

• AMNIBUS STORE Official X Account: https://x.com/AMNIBUS_STORE

Important Entry Information

To ensure a smooth and enjoyable experience for all, a shuffle lottery entry system will be implemented on the first day, April 17th (Friday), to manage potential crowds.

• Lottery Entry Date: April 17, 2026 (Friday)

• Ticket Distribution Assembly Time: 10:15 – 10:20

• Ticket Distribution Time: From 10:20

• First Entry Slot: From 11:15

• Entry Time Announcement: Around 10:50 on the AMNIBUS STORE Official X Account.

• Ticket Distribution Location: Shibuya Modi 1F Front Plaza

Further details regarding entry and other announcements will be provided on the event’s special website and official X accounts.

• Event Special Site: https://store.amnibus.com/touhou-shibuyamodi/

• Payment Services Information: https://store.amnibus.com/faq

Looking Ahead

This collaboration between Touhou Project and AMNIBUS STORE -white- exemplifies the vibrant and ever-evolving nature of Japanese character culture. The “girly fashion” concept, with its blend of elegance and charm, offers a refreshing take on beloved characters, likely setting a trend for future merchandise interpretations. It’s a testament to the enduring appeal of Touhou Project and the creative ways it continues to engage its global fanbase. Fans worldwide will surely be eager to see what other delightful transformations await their favorite characters in the future.