Sanrio Characters Offer a Refreshing “Tokonatsu Vacation” for Tired Eyes
Tokyo, Japan – The acclaimed ART MASK series, renowned for its unique designs and charming characters, is expanding its lineup with a new chilled sensation: the ‘Narikiri COOL Eye Mask’. This exciting addition lets users “become” (なりきり, narikiri) their favorite Sanrio characters while enjoying a soothing cool-down. Featuring the ever-popular Hello Kitty, the mischievous Kuromi, and the fluffy Cinnamoroll in special “Tokonatsu Vacation” designs, these eye masks are set to bring a refreshing break to daily routines.
Released by Sun-Smile Co., Ltd., the ‘Narikiri COOL Eye Mask’ will be available starting April 20, 2026 (Monday), exclusively at Don Quijote group stores across Japan. Please note that some stores may not carry the product.
Instant Refreshment with Beloved Designs
These new eye masks are designed for anyone needing a quick pick-me-up, whether from long hours spent on computers and smartphones or simply as a pre-sleep cool-down. Each mask provides a refreshing -3°C cooling sensation for approximately 20 minutes (measured at room temperature of 21-25°C), helping to revitalize tired eyes. The cooling effect is delivered through a special cold gel-infused sheet, designed so the gel does not directly touch the skin, ensuring both chill and comfort. Crafted from soft non-woven fabric and featuring gentle elastic straps, the masks promise a pleasant fit.
For an added sensory delight, the eye masks are infused with a crisp citrus mint fragrance. This invigorating scent, combining freshly squeezed citrus with cool mint, is perfect for a truly refreshing experience.
Meet the “Tokonatsu Vacation” Lineup
The ‘Narikiri COOL Eye Mask’ series showcases three beloved Sanrio characters, each ready to whisk users away on a permanent summer holiday:
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Hello Kitty: The bright and kind girl, Hello Kitty White, from the suburbs of London. Her mask brings a cheerful, refreshing vibe.
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Kuromi: Self-proclaimed rival to My Melody, Kuromi might seem rowdy but is secretly very girly. Her black hood and pink skull are her charm points, and she’s on a mission to Kuromify the world! Her mask adds a touch of playful rebellion to your relaxation.
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Cinnamoroll: This white puppy boy, born on a cloud far above, was found by the big sister at Cafe Cinnamon and named for his cinnamon roll-like tail. His mask offers a gentle, dreamy cool-down.
The high-quality printing ensures that fans will adore the accurate and adorable portrayal of each character.
The Legacy of ART MASK
ART MASK, a sister brand to the pioneering budget-friendly mask brand Pure Smile (established in 2009), first launched in 2015. Its debut product, ‘Oedo Art Mask’, captivated audiences with its unique Edo-period motifs and effective skincare properties, becoming a viral sensation on social media. The brand’s philosophy, “fun designs with high functionality,” continues with this new release, following the ‘Narikiri HOT Eye Mask’ introduced in December 2024.
Product Details
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Brand Name: ART MASK
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Product Name: Narikiri COOL Eye Mask
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Release Date: April 20, 2026 (Monday)
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Types: 3 (Hello Kitty, Kuromi, Cinnamoroll)
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Contents: 3 masks per pack
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Price: 858 yen (tax included)
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Retail Locations: Don Quijote group stores (some exclusions may apply)
Fans are sure to be thrilled with these new masks, combining the irresistible charm of Sanrio characters with a much-needed moment of cool relaxation. This blend of kawaii culture and practical self-care is a delightful treat for both body and spirit. For more information on ART MASK products, visit Sun Marche.
As kawaii culture continues its global journey, products like the ‘Narikiri COOL Eye Mask’ exemplify how Japanese brands innovate, offering charming and functional items that transcend borders. This playful approach to self-care is likely to resonate with fans worldwide, further cementing Sanrio’s place as a beloved icon of cuteness and comfort.
