Pompompurin Leaps into the Digital Realm: Your Favorite Golden Retriever Now Dances, Moves, and Talks in AR

Pompompurin Leaps into the Digital Realm: Your Favorite Golden Retriever Now Dances, Moves, and Talks in AR

Sanrio’s Beloved Character Celebrates 30 Years with an Interactive 3D Digital Figure, “Anytime Purin,” Bringing Kawaii to Your Smartphone

Sanrio’s beloved golden retriever, Pompompurin, is stepping into a new dimension with the launch of “Anytime Purin,” an innovative 3D digital figure. Released by Gugenka Inc. in collaboration with Sanrio Entertainment Co., Ltd., this digital collectible is part of Sanrio Puroland’s special “POMPOMPURIN 30th Anniversary” event. The digital version became available on April 10, 2026, via the digital EC site X Market, with a collection card version slated for release on May 22, 2026, at Sanrio Puroland.

“Anytime Purin” allows fans to interact with Pompompurin and his friends Muffin, Scone, and Bagel, in their favorite real-world locations through their smartphones. This means you can snap photos with Pompompurin at iconic spots within Sanrio Puroland or simply enjoy his cheerful presence during your daily outings. The experience is powered by Gugenka’s dedicated “HoloModels” application.

At the heart of “Anytime Purin” is volumetric capture technology, which creates full 360-degree three-dimensional data of the characters. This advanced technique aims to forge a new product experience by seamlessly blending character expression with immersive digital interaction.

Experience “Oshi-Katsu” with HoloModels

The “HoloModels” app is a service designed for “oshi-katsu”—a Japanese term for dedicated fan activities—allowing users to enjoy official anime and game characters as digital figures. Utilizing the AR (Augmented Reality) function on smartphones, “HoloModels” can display characters in real-world environments, enabling fans to capture photos as if their favorite characters are truly by their side.

Learn more about HoloModels: https://xr-marketplace.com/holomodels/about

Product Details and Availability

The “Anytime Purin” 3D digital figures are available in various formats:

• Single (5 types): 1,200 JPY (tax included) each

• Complete Set (all 5 singles + special video): 6,000 JPY (tax included)

Digital Version

• Sales Start: April 10, 2026 (Friday)

• Sales Site: X Market (https://xr-marketplace.com/holomodels/brands/pompompurin30th)

  • Note: The digital version does not include a collection card.

Collection Card Version

• Sales Start: May 22, 2026 (Friday)

• Sales Location: Sanrio Puroland 3F Entrance Shop (https://www.puroland.jp/)

  • Note: Purchase of this item requires an advance reservation and a passport ticket for admission to Sanrio Puroland.

The “HoloModels” app, essential for enjoying “Anytime Purin,” can be downloaded here:

• 

  XMarket

  Xマーケットは、アニメ公式作品を中心としたXR（AR／VR）グッズストアです。VR/ARフィギュアビューワー「ホロモデル」やアバターが作れる「メイクアバター」のグッズを中心に取り扱っています。

  

  xr-marketplace.com
  • This app can be used with both “HoloModels” and “HoloModels Location.”

Sanrio Puroland: A Kawaii Wonderland

Sanrio Puroland, located in Tama City, Tokyo, is an indoor theme park where visitors can interact with beloved Sanrio characters like Hello Kitty. As an all-weather facility, it offers vibrant parades and live shows, ensuring enjoyment for all ages, regardless of the season. The “POMPOMPURIN 30th Anniversary” event adds an extra layer of magic to this already enchanting destination.

Explore the Pompompurin 30th Anniversary event at Sanrio Puroland: https://www.puroland.jp/event-campaign/pompompurin30th/

Gugenka Inc. is an XR creative studio dedicated to sharing Japanese intellectual properties globally through XR technology. Their digital goods EC site, X Market, features official Japanese anime digital figures such as “HoloModels.”

Visit Gugenka’s official website: https://gugenka.jp/

Imagine the joy of seeing Pompompurin dance right on your desk, or posing with him against the vibrant backdrop of Sanrio Puroland’s rainbow entrance! Fans are already buzzing with excitement about bringing their favorite golden retriever into their daily lives. This venture signifies a delightful evolution in how we connect with beloved characters, blending the tangible charm of Sanrio with the boundless possibilities of digital interaction. It’s a playful step forward for kawaii culture, inviting fans worldwide to create their own unique memories with Pompompurin.