Bosley Unveils Advanced Haircare Innovations for its 10th Anniversary in Japan
Tokyo, Japan – Celebrating a decade of dedicated haircare in Japan, the renowned brand Bosley is set to redefine beauty routines with an exciting new product launch. On April 15th, Bosley will introduce its Black Plus Essence Premium, featuring the highest concentration of “GREYVERSE TM” in the series, and the Black Plus Complex Supplement. Alongside these, the popular Volume Up & Repair Shampoo and Treatment will also be refreshed, offering a comprehensive solution for mature hair concerns.
Bosley, born from over 50 years of research by Bosley Inc. in collaboration with Japanese experts, has specialized in scalp care tailored for women, particularly those in Asia. For ten years, the brand has championed gentle yet effective formulations, addressing diverse hair challenges with integrity and innovation.
A Dual Approach to Age-Related Hair Concerns
As women age, factors like declining female hormones, oxidative stress, and chronic inflammation can contribute to the aging of hair follicles, leading to common issues such as changes in hair color, loss of firmness and body, and reduced volume. Bosley’s new philosophy embraces a multi-faceted strategy, combining external haircare with internal inner care to foster a healthy scalp environment.
The latest series directly tackles these adult hair concerns with cutting-edge hair science. The high-concentration Black Plus Essence targets the scalp, while the supplement provides internal nutritional support. Coupled with the daily use of the Volume Up & Repair Shampoo and Treatment, this ‘outside-in’ and ‘inside-out’ care aims to cultivate hair’s natural beauty rather than merely concealing issues. It’s an invitation to embrace a new ritual for the future of your hair.
Spotlight on New Products
Black Plus Essence Premium
This premium, high-concentration scalp essence features “GREYVERSE TM” at its highest level in the series. It works to moisturize the scalp and improve the overall scalp environment, addressing the specific needs of mature hair.
- Palmitoyl Tetrapeptide-20 (moisturizing ingredient)
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Volume: 60mL
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Price: 3,960 yen (tax included)
Black Plus Complex Supplement
Designed to nourish from within, this beauty supplement is a result of over 50 years of research, featuring a unique blend of carefully selected ingredients from a nutritional perspective. It aims to support future hair firmness, body, and natural color.
Key ingredients include five ‘black’ components: black sesame, black ginger, black vinegar, black garlic, and black ginseng. It also incorporates Wasabi Sulfinyl and Tsurudokudami, known for their antioxidant and anti-inflammatory properties, along with nine vitamins and minerals like zinc, to replenish essential nutrients and support overall beauty and health.
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Volume: 60 capsules (30-day supply)
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Price: 3,218 yen (tax included)
Volume Up & Repair Shampoo & Treatment
This duo is crafted for daily care, providing gentle cleansing and robust repair. The non-silicone shampoo uses amino acid-based cleansing agents to create a rich lather, gently massaging the scalp for a fluffy, voluminous finish from the roots. It contains Panthenol1, Keratin2, Peptides3, and Apple Stem Cells4 to address thinning hair and add bounce.
The non-silicone treatment deeply moisturizes and repairs age-related dryness and frizz without weighing hair down. Infused with moisturizing ingredients like Keratin2, Camellia Oil5, and Ceramides6, it leaves hair soft, lustrous, and manageable with a light, airy feel.
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1 Moisturizing ingredient, 2 Hydrolyzed Keratin (wool) (moisturizing ingredient), 3 Acetyl Tetrapeptide-3 (moisturizing ingredient), 4 Apple Fruit Cell Culture Extract (moisturizing ingredient), 5 Camellia Seed Oil (moisturizing ingredient), 6 Ceramide NP, Ceramide AP, Ceramide NG (moisturizing ingredients)
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Price (Main Bottle): 400mL / 2,090 yen (tax included)
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Price (Refill): 320mL / 1,518 yen (tax included)
“The journey of Bosley in Japan over the past decade has been truly inspiring, witnessing how our commitment to scalp health has resonated with so many,” a brand representative shared. “With these new innovations, we are excited to offer an even more holistic path to beautiful, healthy hair, empowering individuals to embrace their natural radiance.”
About Bosley
BOSLEY is a haircare brand developed in collaboration with Bosley Inc., specializing in hair science, to cater to women in Japan and other Asian regions. It focuses on nurturing a healthy scalp environment with a “skin-care inspired” approach, using carefully selected ingredients that are gentle on both the scalp and hair. The goal is to promote beautiful, moisturized hair with improved firmness and body.
For more information, visit Bosley Japan Official Website.
This launch signifies a pivotal moment for Bosley, moving beyond conventional haircare to offer a lifestyle approach that integrates wellness with beauty. This trend of holistic beauty, blending topical treatments with nutritional supplements, is likely to gain significant traction in the kawaii beauty landscape, emphasizing long-term health and natural radiance as the ultimate aesthetic goal.
