Elevating Daily Rituals: “YOUR COFFEE” Unveils Convenient Protein-Packed Packets
YOUR MEAL Co., Ltd. is set to transform daily coffee routines across Japan with the launch of individually packaged protein coffee. This new offering, under the rebranded name “YOUR COFFEE,” will be available at 39 Loft stores nationwide and the Loft online store, beginning April 6, 2026. The move marks a significant step in making healthy habits more accessible and integrated into everyday life.
The launch coincides with a strategic rebranding of the existing “EXIT COFFEE” to “YOUR COFFEE.” This refresh positions the protein coffee alongside “YOUR BREAD” and “YOUR MEAL” as part of the unified “YOUR brand family,” aiming to provide comprehensive support for a healthy lifestyle through distinct pillars of food, bread, and coffee.
Seamless Integration into Busy Lifestyles
The newly introduced individual packets are designed for ultimate convenience. Each packet is a single-serving, eliminating the need for measuring and making it ideal for on-the-go consumption. Whether at home, in the office, or while traveling, individuals can effortlessly incorporate protein and dietary fiber into their regular coffee habit. This user-friendly format also simplifies storage, ensuring freshness and ease of use.
Nutritional Power in Every Cup
YOUR COFFEE is more than just a convenient beverage; it’s a health-conscious choice packed with essential nutrients. Each 10g packet delivers 7g of protein, comparable to approximately one egg, making it an easy way to boost protein intake. Beyond protein, it includes inulin for dietary fiber and beauty-focused ingredients such as collagen peptides, L-citrulline, and chlorogenic acid, supporting overall well-being and beauty from within.
Preparing YOUR COFFEE is simple: the powdered formula dissolves quickly in either hot or cold water, requiring no special shaker. This makes it a versatile option for various preferences and situations, catering to busy working professionals and seniors alike who seek to manage their health with ease.
Widespread Availability and Special Events
YOUR COFFEE will be available at the following locations:
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Nationwide Loft stores (39 locations) and Loft Net Store: https://www.loft.co.jp/store/
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Drugstores
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Pharmacies (sequential rollout)
Starting April 6, 2026, consumers can begin purchasing the new individual packets. Please note that availability may vary by store and specific launch dates can differ.
To celebrate the rebranding, YOUR COFFEE is collaborating with “Protein Hiroko,” a notable figure known as an “exercise-free protein enthusiast.” They will participate in a limited-time pop-up event at Hanshin Umeda Main Store:
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Event Name: The 6th Delicious Wellness
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Dates: May 7, 2026 (Thursday) – May 11, 2026 (Monday)
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Venue: Hanshin Umeda Main Store 1F “Shokusai Terrace”
This event will feature a curated selection of health-oriented products focusing on protein, fermentation, and plant-based foods, offering delicious and sustainable options for a healthy diet. As Protein Hiroko often emphasizes, “Finding easy ways to incorporate nutrients into your daily routine is key to long-term wellness,” a sentiment perfectly echoed by YOUR COFFEE’s new convenient format.
A Track Record of Excellence
Since its initial launch in November 2023, YOUR COFFEE (formerly EXIT COFFEE) has garnered significant recognition. It achieved the No. 1 ranking in the Qoo10 Health Food and Supplement category in July 2025 and received a Gold Award at the 10th Care Food & Smile Care Food Contest in 2025, supported by the Ministry of Agriculture, Forestry and Fisheries. These accolades underscore its commitment to supporting beauty and health habits while preventing malnutrition.
YOUR MEAL Co., Ltd., with its mission “BUILD MEAL! CHANGE WORLD!,” has consistently aimed to support lifestyle transformations through food. The company is also known for its body-make food subscription service “Muscle Deli,” high-protein catering “Muscle Catering,” and custom meal service “YOUR MEAL.” Since July 2023, YOUR MEAL has been a part of the DM Mitsui Group.
The Future of Convenient Wellness
The rebranding to YOUR COFFEE and the introduction of individual packets signify a forward-looking approach to health and wellness. By simplifying the integration of vital nutrients into daily coffee rituals, YOUR MEAL is not just offering a product but promoting a lifestyle where health is effortlessly maintained. This strategy is likely to resonate with a global audience increasingly seeking convenient, effective, and enjoyable ways to support their well-being, setting a new standard for how nutritious supplements can be woven into the fabric of everyday life. For more information, visit the official YOUR COFFEE website: https://your-coffee.shop or the YOUR MEAL corporate website: https://your-meal.co.jp/
