Sweet Surprise: Sanrio Characters Join Forces with Niccolino for Seven-Eleven Exclusive!
Unwrap a delightful treat with the newest collaboration that brings together the beloved Sanrio Characters and Qualia’s charming gashapon brand, Niccolino. Starting April 9, 2026, at 10:00 AM, Seven-Eleven stores across Japan will offer an exclusive campaign where fans can receive original mini pouch charms featuring these iconic duos.
This special promotion allows customers to collect unique mini pouch charms, each showcasing a Sanrio Character dressed in an adorable Niccolino-inspired costume. Imagine your favorite characters embodying the cheerful spirit of Niccolino, a brand known for its “niccolino” (smile) and “lino” (Italian for cute) philosophy, often seen through food-themed plush toys.
The charms are perfectly sized at approximately W77mm x H75mm, making them ideal for holding small items or adorning your bags and keys. There are six distinct designs to collect, each capturing a different Sanrio Character in their charming Niccolino outfit:
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Pompompurin: A sweet, pudding-themed design.
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Hello Kitty: Dressed in a delightful, vibrant costume.
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Pochacco: Sporting a fresh, green-themed look.
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Kuromi: Bringing a touch of mischievous charm to her outfit.
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Cinnamoroll: Looking utterly charming in a dessert-inspired style.
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My Melody: Adorned in a cute, pink-checkered design.
How to Get Your Exclusive Mini Pouch Charm
Participating in this exciting campaign is simple: purchase any two eligible chocolates in a single transaction at a Seven-Eleven store, and you will receive one original mini pouch charm. The campaign runs from April 9, 2026, at 10:00 AM until April 22, 2026, or while supplies last. It’s a race to collect all six, so fans will want to act quickly!
Do note that while the campaign is nationwide, some Seven-Eleven locations may not carry the items. Availability is limited, and the start time might vary slightly by store. For more details on the campaign, visit the official special site:
About Niccolino
Niccolino, developed by Qualia, is a capsule toy brand characterized by its cheerful, smiling plush toys. The name itself is a blend of “niccoli” (smile) and the Italian suffix “-lino,” meaning small and cute. Launched in 2023 with food-themed characters, Niccolino has since expanded its creative horizons to include diverse series such as “space,” “toilet,” and “trash,” continuously surprising fans with its imaginative concepts.
This collaboration exemplifies the ever-evolving nature of kawaii culture, blending established icons with fresh, innovative brands. It’s a testament to how Japanese pop culture continually finds new ways to delight fans globally, encouraging a playful sense of collection and appreciation for charming design.
For more information on the brands involved, you can visit their official channels:
Niccolino Official Links:
Qualia Company Official Links:
