Pia Jour Unveils Gentle Feminine Care: New Moist Wash and Award-Winning Trial Set Launching

A New Era of Gentle Care: Pia Jour Expands Its Vision for Feminine Wellness

Starting April 1, 2026, EXIA’s Pia Jour series introduces two new additions aimed at demystifying and integrating delicate zone care into everyday routines: the ‘Pia Jour Moist Wash’ and a convenient ‘Trial Set.’ These products are crafted to offer gentle yet effective solutions, making personal care more approachable for everyone.

Pia Jour Moist Wash: Comprehensive Care for Sensitive Skin

The newly launched Pia Jour Moist Wash is a liquid body soap formulated with amino acid-based cleansing ingredients. It stands out for its low-irritation design, making it suitable for use on the entire body, including sensitive areas and even for babies. Its generous 400ml volume encourages daily, indulgent use, transforming routine cleansing into a moment of self-care.

Key features of the Moist Wash include a blend of hydrating components like hyaluronic acid and plant-derived lactic acid bacteria, which nurture the skin. Additionally, ingredients such as Vitamin C and niacinamide are incorporated to address dryness-induced dullness, contributing to a healthy skin condition while tackling concerns like odor and dryness. Priced at 1,480 yen (excluding tax), it offers accessible, high-quality care.

The formulation prioritizes skin safety, adhering to a ’12 Free-From’ standard, ensuring peace of mind for those with sensitive skin. This commitment means the product is free from:

• Petroleum-based surfactants

• Parabens

• Alcohol

• Silicones

• Mineral oil

• Synthetic coloring

• Synthetic fragrances

• Sulfates

• Animal-derived ingredients

• Talc

• Antioxidants

• UV absorbers

Adding to its thoughtful design, the Moist Wash incorporates a 100% natural-derived fragrance, certified by COSMOS, VEGAN, and ECOCERT. This functional fragrance is specifically engineered to reduce unpleasant odors, leaving a subtle, elegant jasmine scent that enhances the bathing experience.

The Convenient Trial Set: Your First Step to Delicate Care

For those new to delicate zone care or simply wishing to experience Pia Jour’s acclaimed products, the brand offers a ‘Trial Set.’ This set includes miniature versions of two popular items: the ‘Woman Body Foam,’ an item that notably received the Best Cosme Award from LDK the Beauty, and the ‘Woman Gel,’ a hydrating beauty gel. This compact duo is perfect for testing the products or for convenient travel.

The Trial Set, priced at 1,250 yen (excluding tax), provides an easy entry point into a dedicated self-care routine, making it ideal for those seeking to find products that truly suit their needs.

The Pia Jour Philosophy: Knowing is Loving

At the core of the Pia Jour brand is a profound philosophy: “The true power spot is within oneself,” and “Knowing is loving.” This sentiment encourages individuals to embrace self-care as a path to self-understanding and compassion, fostering a positive cycle of kindness towards oneself and others. Pia Jour aims to deliver this gentle, thoughtful approach to daily life, extending beyond mere product use to a holistic sense of well-being.

Expanding the Pia Jour World: A Diverse Range for Holistic Wellness

Beyond these new offerings, Pia Jour boasts a comprehensive lineup of products tailored to various feminine care needs. The ‘Woman Body Foam,’ a medicated bubble body soap, prevents bacterial growth in delicate areas with active ingredients while moisturizing with beauty components and plant-derived lactic acid bacteria. The ‘Woman Gel’ acts as a beauty gel to protect against dryness, providing hydration and even serving as a lubricant. For those seeking innovative solutions, the ‘Woman Cup’ stands out as Japan’s first menstrual cup equipped with an applicator, designed for ease of use, especially for first-timers.

As one beauty enthusiast shared, “It’s truly inspiring to see a brand like Pia Jour combine scientific rigor with such a compassionate philosophy. They’re making self-care not just effective, but genuinely empowering.”

Looking Ahead: Kawaii Culture Embraces Holistic Self-Care

The launch of Pia Jour’s new Moist Wash and Trial Set represents a significant step in making delicate zone care a more integral and comfortable part of daily life. This trend aligns perfectly with the evolving global understanding of beauty, where ‘kawaii’ culture increasingly embraces holistic wellness and self-love. By offering accessible, gentle, and effective solutions, Pia Jour is helping to redefine beauty standards, encouraging individuals to prioritize their inner and outer well-being. This movement towards comprehensive self-care, rooted in understanding and gentleness, is poised to resonate deeply with consumers worldwide, fostering a more inclusive and compassionate approach to personal health.

Where to Find Pia Jour Products

Pia Jour products are available at drugstores, variety shops, and online platforms. For more details on product availability and to explore the full range, visit their official channels:

• Official Brand Site: https://piajour.shop/

• Official Instagram: https://www.instagram.com/piajour_info