Discover Izu’s Charms for Less: Ito Marine Town’s 25th Anniversary Premium Vouchers Now Available
As the picturesque “Michi-no-eki” (roadside station) Ito Marine Town in Shizuoka Prefecture gears up to celebrate its 25th anniversary on July 15, 2026, it’s inviting visitors to join the festivities with an enticing offer: premium vouchers providing up to 30% in added value. These special vouchers, available for purchase through the facility’s online shop, are designed to enhance the experience for every traveler, from casual day-trippers to dedicated explorers of the Izu Peninsula.
Since their launch on April 1, 2026, these premium vouchers have quickly become a popular choice for those looking to maximize their visit. They can be redeemed across a wide array of facilities within Ito Marine Town, including charming restaurants, diverse retail shops, the relaxing spa, and even the scenic sightseeing boats that glide across the sparkling waters. This initiative is a heartfelt gesture of gratitude for the support received over a quarter-century.
Incredible Savings on Offer
The premium vouchers come in three convenient tiers, each offering progressively greater value, making it easier for visitors to choose the option that best suits their travel plans.
| Value (JPY) | Purchase Price (JPY) | Premium Rate |
|---|---|---|
| 3,000 | 2,500 | +20% |
| 6,000 | 4,800 | +25% |
| 12,000 | 9,200 | +30% |
Once purchased online, these vouchers are ready for use upon arrival, transforming into a passport for delightful discoveries and memorable moments at the facility. Many travelers will find these vouchers a delightful way to explore the rich offerings of Izu, turning every purchase into an opportunity for more enjoyment.
Limited-Time Opportunities: Plan Your Visit
To ensure fair access and encourage repeat visits, the premium vouchers are released in limited quantities four times throughout the year. Each release comes with its own validity period, offering flexibility for future travel plans.
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Phase 1: Sales April – June 2026 / Valid until end of March 2027
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Phase 2: Sales July – September 2026 / Valid until end of June 2027
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Phase 3: Sales October – December 2026 / Valid until end of September 2027
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Phase 4: Sales January – March 2027 / Valid until end of December 2027
Note: Each customer is limited to purchasing up to 5 sets per voucher type per transaction.
Where to Indulge: Participating Facilities
These versatile vouchers open doors to a variety of experiences within Ito Marine Town, from savoring fresh local cuisine to finding unique souvenirs.
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In-facility tenant shops
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Restaurants and retail stores
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Spa facilities
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Sightseeing boats
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Tourist information center
Please note that the vouchers are not applicable at outdoor stalls, marina facilities, or for the purchase of spa annual/half-year passes or multi-visit tickets.
A Revitalized Online Shopping Experience
Coinciding with the voucher launch, Ito Marine Town’s online shop underwent a significant renewal on April 1, 2026. The product lineup has quadrupled, expanding from approximately 50 items to a rich selection of around 200, featuring a wider array of Izu’s local specialties and souvenirs. Furthermore, purchases totaling 5,000 JPY or more now qualify for free shipping (excluding Hokkaido and Okinawa), making it even easier for customers to enjoy a taste of Izu from anywhere.
Looking Towards the Future of Japanese Tourism
As a premier tourist destination in the Izu area, Ito Marine Town welcomes over 2 million visitors annually. The 25th-anniversary celebration is more than just a milestone; it’s a forward-looking initiative to adapt to evolving tourism trends. By enhancing its online presence and offering attractive incentives like these premium vouchers, Ito Marine Town aims to foster stronger connections with visitors both before and after their physical visit. This dual approach, blending real-world experiences with digital convenience, sets a compelling example for the future of regional tourism in Japan, ensuring that the vibrant spirit of Izu remains accessible and appealing to a global audience.
For more information, please visit the official website: https://ito-marinetown.co.jp/
