SEGA’s Golden Week Extravaganza Lands in Nagoya: Iconic Characters Shine Bright!
Get ready for a dazzling Golden Week as SEGA brings its vibrant world of characters to Nagoya PARCO for the very first time! From April 17th to May 17th, 2026, the “SEGA POP-UP SHOP in Nagoya PARCO” will transform PARCO BOX on B1F of the East Building into a golden realm, celebrating the beloved gaming giant with a uniquely local twist.
This special event embraces the spirit of Nagoya by featuring a “Golden SEGA” logo, adorned with the iconic “Kin no Shachihoko”—golden tiger-fish ornaments found atop Nagoya Castle, symbolizing prosperity and a vibrant local identity. It’s a delightful blend of gaming culture and regional charm, inviting fans to experience SEGA in a truly unique setting.
A Treasure Trove of Fan Favorites Awaits
The pop-up shop is set to be a paradise for enthusiasts, offering a wide array of character goods from SEGA and ATLUS’s most popular titles. Visitors can expect to find merchandise from legendary franchises such as Sonic the Hedgehog, the gritty Yakuza series, the rhythm-infused Project SEKAI COLORFUL STAGE! feat. Hatsune Miku, the classic Puyo Puyo, and the stylish Persona series.
Adding to the excitement, shoppers who spend 3,000 yen or more (tax included) will receive a complimentary “Golden SEGA Logo Maki-e Sticker” on a first-come, first-served basis. This exquisite sticker, also featuring the “Kin no Shachihoko” motif, is a perfect memento of this special collaboration.
Exclusive Merchandise to Collect
A highlight of the Nagoya pop-up is the exclusive “SEGA Logo” Nagoya Limited T-shirt. Priced at 4,400 yen (tax included), this unique apparel piece combines the golden SEGA logo with the “Kin no Shachihoko,” making it a must-have for collectors and fans looking for a wearable piece of this golden celebration.
Beyond the exclusive items, the shop will feature popular merchandise previously available at “SEGA STORE TOKYO.”
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SEGA LABBIES™: These intriguing plushies depict bears cosplaying as popular SEGA/ATLUS characters. The lineup includes Sonic the Hedgehog, Shadow the Hedgehog, Kazuma Kiryu, Yoshitaka Mine, and Daigo Dojima from the Yakuza series, alongside the Protagonist from Persona 3 Reload and Joker from Persona 5 Royal. Available in two sizes, large (6,600 yen) and small (3,850 yen).
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SEGA Cooro™️: Adorably round and palm-sized, these plushies are perfect for taking on adventures. The collection features eight characters from Sonic the Hedgehog (Sonic, Tails, Knuckles, Amy, Shadow, Dr. Eggman, Chao, Maria) and five from the Yakuza series (Kazuma Kiryu, Ichiban Kasuga, Goro Majima, Yoshitaka Mine, Daigo Dojima), each priced at 1,800 yen.
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BE@RBRICK SONIC THE HEDGEHOG CHROME Ver. 100% & 400%: A collaboration with Medicom Toy, this chrome-finished BE@RBRICK figure of Sonic the Hedgehog, originally released for “SEGA STORE TOKYO,” will also be available for 19,800 yen.
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Yakuza glamb Collaboration T-shirt: Fans of the Yakuza series can also grab the SEGA STORE original glamb collaboration T-shirt, priced at 9,900 yen.
Event Details
The “SEGA POP-UP SHOP in Nagoya PARCO” will run from April 17th (Friday) to May 17th (Sunday), 2026, at Nagoya PARCO East Building B1F PARCO BOX. Operating hours are from 10:00 to 20:00. Please note that images are for illustration purposes, and items may sell out.
For more information, visit the official SEGA website: https://www.sega.jp/
This pop-up shop in Nagoya not only brings beloved SEGA and ATLUS characters closer to fans in the Tokai area but also showcases the enduring appeal of Japanese gaming culture. It highlights how “kawaii” (cute) and cool elements from games continue to captivate audiences, transcending regional boundaries and fostering a vibrant community of collectors and enthusiasts. It is an exciting moment for fans to connect with their favorite franchises in a tangible and celebratory way.
