Unveil a Brighter Gaze: EAU DE NU/DE Introduces ‘3D Move Eye Serum’ with Innovative Micro-Vibration Technology

The Vision of Keigo Yoshida: From Face Shaping to Eye Shaping
‘3D Move Eye Serum’: A Fusion of Micro-Vibration and Movement
Connected Care: From Cleansing to Eye Refinement
Professional Techniques for Enhanced Eye Impressions
Product Overview
Company Information

The Vision of Keigo Yoshida: From Face Shaping to Eye Shaping

Keigo Yoshida, a prominent ‘Kogao-ka,’ has dedicated over 15 years to clinical practice as a physical therapist, offering treatments to more than 40,000 individuals. His unique methodology, rooted in anatomy, kinesiology, and circulatory physiology, has established a beauty concept where ‘refinement leads to enhancement.’ Yoshida’s expertise has been featured in leading beauty magazines like ‘Biteki,’ ‘MAQUIA,’ ‘BiST,’ ‘VOGUE,’ ‘ELLE japan,’ and ‘otona MUSE,’ as well as on popular TV shows.

As Keigo Yoshida himself posits, ‘By focusing on facial muscles and circulation, facial impressions truly transform.’ This philosophy guided the development of the ‘3D Move Eye Serum,’ extending the foundational face care provided by the ‘Spa Wash Foam’ to the intricate needs of the eye area. It’s a natural evolution from holistic face shaping (整顔, seigan) to meticulous eye shaping (整眼, seigan), aiming to complete the facial impression.

‘3D Move Eye Serum’: A Fusion of Micro-Vibration and Movement

The ‘3D Move Eye Serum’ is ingeniously designed as a beauty device-integrated eye serum, specifically targeting the delicate structure of the eye area, where the skin is thin and highly susceptible to the influence of muscles and blood flow. This innovative device incorporates subtle vibrations that are difficult to replicate by hand, gently working around the eyes to promote a clearer, more defined look.

Adding to its allure, the serum contains delicate pink pearl, which subtly catches the light to create a naturally brighter impression. Its non-sticky formula absorbs easily, making it suitable for morning skincare routines and an ideal base before makeup, ensuring a luminous eye area throughout the day.

Connected Care: From Cleansing to Eye Refinement

The ‘3D Move Eye Serum’ is formulated with key botanical ingredients, including the tightening component Passion Fruit Extract (Cure Passion), also found in the ‘Spa Wash Foam.’ This shared ingredient works to firm the skin and support a refreshed eye impression. The serum also features a curated blend of beauty components to address specific eye concerns:

Mandarin Orange Peel Extract: For smoother, brighter-looking skin.
Wild Thyme Extract: To refine and promote a healthy-looking complexion.
Gettou Leaf Extract: To support skin elasticity and firmness.
Hyaluronic Acid: To provide hydration and prevent dryness, leading to soft skin.
Niacinamide: To encourage a plump and firm appearance.

This comprehensive approach transitions from ‘cleansing for face shaping’ to ‘moving for eye shaping,’ offering a seamless care regimen from the entire face to the nuanced eye area.

Professional Techniques for Enhanced Eye Impressions

The ‘3D Move Eye Serum’ is designed to address various eye concerns through its unique application methods, inspired by professional hand techniques:

For clarity and reduced dullness: Gently slide the device from the inner corner to the outer corner of the eye, lightly pulling the skin. For eyelids, support above the brow and slide similarly.

For firmness and radiance: Look upwards and gently push up the lower eyelid with the device.

For softness around the glabella and nose bridge: Slide from the bridge of the nose to the inner corner of the brow, then move in gentle circles outwards around the glabella.

How to Use:

Apply a small amount of serum by gently pressing the tube onto clean skin around the eyes.
Hold the silver part of the device, which activates vibrations upon contact with skin. Gently slide it from the inner corner to the outer corner of the eye.
Gently pat any remaining serum into the skin with your finger.