Peko-chan Milky Donut Sweetens Spring with New Seasonal Flavors and Grand Openings
As April ushers in a season of new beginnings, the Peko-chan Milky Donut specialty stores are rolling out delightful new seasonal offerings alongside the excitement of new locations. These charming donuts, known for their use of Hokkaido condensed milk—the very essence of Fujiya’s iconic Milky candy—and a light, airy texture achieved by frying in rice oil, are expanding their delicious reach across Japan.
Indulge in Limited-Time Spring Flavors
Starting April 3, 2026, two enticing new flavors will join the Peko-chan Milky Donut lineup, perfect for a springtime treat.
Milky Donut (Hojicha Chocolate)
The signature fluffy “Milky Donut” gets a sophisticated twist with its Hojicha Chocolate flavor. This donut features a hojicha-infused dough, coated in delicate white chocolate, and finished with a dusting of hojicha powder. The result is a fragrant and subtly bitter-sweet treat that captures the essence of roasted green tea. It will be available for 250 JPY (tax included).
Ring Donut (Strawberry)
For those who prefer a lighter, chewy texture, the “Ring Donut” introduces a vibrant Strawberry flavor. Coated in sweet and tangy strawberry chocolate, its charming pink hue makes it a visually appealing symbol of spring. This delightful donut will also be available for 250 JPY (tax included).
Both seasonal donuts will be available at all Peko-chan Milky Donut stores and during “Peko-chan Milky Time” pop-up events.
Expanding the Joy: New Store Openings
Peko-chan Milky Donut is continuously expanding its presence, bringing its beloved treats to more communities. This April marks the opening of two new locations:
Kameido Clock Store (Tokyo)
Opening on April 17, 2026, at 10:00 AM, the Kameido Clock Store will be located on the B1F of Kameido Clock, within Kamekuro Marche.
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Address: Kameido Clock B1F Kamekuro Marche, 6-31-6 Kameido, Koto-ku, Tokyo
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Phone: 03-5627-1807
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Operating Hours: 10:00 AM – 9:00 PM
Perie Inage Store (Chiba)
The Perie Inage Store will open its doors on April 22, 2026, at 10:00 AM, situated within Perie Inage GOURMARENA.
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Address: Perie Inage GOURMARENA, 3-19-11 Inagehigashi, Inage-ku, Chiba-shi, Chiba
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Phone: 043-445-8095
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Operating Hours:
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Mon-Fri: 10:00 AM – 9:00 PM
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Sat, Sun, Holidays: 10:00 AM – 8:00 PM
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Both new stores will offer a wide array of products, including various Milky Donuts, Milky Cream Donuts, Milky Ball Donuts, Ring Donuts, Donut no Mannaka, and Premium Milky Soft Cream, among others.
Exclusive Opening Celebrations
To commemorate these grand openings, special promotions will be held at both new locations, featuring limited-edition merchandise and gifts.
Peko-chan Milky Donut Happy Bag
Limited-quantity “Peko-chan Milky Donut Happy Bag” lucky bags will be available from the opening day at both the Kameido Clock and Perie Inage stores. These bags include an original tote bag featuring the Peko-chan Milky Donut logo, a selection of Fujiya sweets, and valuable donut coupons. Contents may vary by store, so customers are encouraged to inquire directly.
Sticker Present Campaign
Customers who make a purchase of 1,000 JPY (tax included) or more will receive one exclusive “Peko-chan Milky Donut Sticker” as a gift. These stickers are available in limited quantities and will be distributed while supplies last.
The Heart of Peko-chan Milky Donut
The Peko-chan Milky Donut brand is a celebration of the gentle, milky flavor of Fujiya’s long-selling “Milky” candy. Each donut is carefully fried in rice oil, resulting in a light and airy texture that melts in the mouth. The signature “Milky Donut” incorporates Hokkaido condensed milk directly into its dough, while the popular “Milky Cream Donut” fills its center with a rich cream also made with the same special condensed milk. Seasonal flavors, like the ones arriving this spring, ensure that every visit offers a new and exciting experience.
For more details on the brand and its offerings, visit the official Peko-chan Milky Donut special page: https://www.fujiya-peko.co.jp/cakebrand/milkydonuts/
Peko-chan fans around the globe, get ready to dive into a world of delightful flavors! The expansion of Peko-chan Milky Donut stores and the introduction of charming seasonal treats demonstrate the brand’s commitment to spreading joy through delicious, kawaii-inspired confections. This continued growth hints at a future where the sweet, nostalgic taste of Milky donuts becomes an even more accessible and beloved part of daily life, both in Japan and potentially beyond, enriching the global kawaii food culture.
