=LOVE’s New MV ‘Ohimesama no Tsukurikata’ Delivers a Sparkle of Hope
Japanese idol group =LOVE, produced by Sashihara Rino, has unveiled the music video for their latest song, ‘Ohimesama no Tsukurikata’ (How to Make a Princess). This track, a coupling song from their 20th single ‘Gekiyaku Chudoku’, is a heartfelt cheering anthem dedicated to everyone who gives their best effort each day. The song features Saito Kiara in the coveted center position, guiding listeners through its empowering message.
The music video for ‘Ohimesama no Tsukurikata’ unfolds as a captivating ‘princess success story’ set within the whimsical world of a paper play. Saito Kiara takes on the role of a protagonist who dreams of becoming a princess, diligently working towards her goal. Other members of =LOVE are seen discreetly supporting her, helping to transform her into the princess she aspires to be. The visual narrative is brimming with charm, showcasing the members’ expressive LIP scenes and dynamic dance performances within a delightful dollhouse setting, designed to evoke a princess’s room. The vibrant pastel colors and intricate details create a dreamy atmosphere that is sure to enchant viewers.
Accelerating Momentum and Record-Breaking Success
=LOVE has been on an impressive trajectory, achieving significant milestones. Their song ‘Tokubetsu, shite’, released in February of the previous year, has surpassed 140 million streaming plays and accumulated over 2.2 billion views on TikTok. Furthermore, the music video for their new song ‘Gekiyaku Chudoku’, which began pre-distribution in February, rapidly hit 10 million views in just 19 days – the fastest in the group’s history – and has already exceeded 28 million streaming plays. This consistent success across various platforms highlights their growing influence and popularity.
Upcoming Live Performances and Major Venues
The group is currently in the midst of their largest-ever tour, the ‘=LOVE 8th ANNIVERSARY PREMIUM TOUR’. The tour is set to culminate with grand finale performances on April 18th (Saturday) and 19th (Sunday) at Yokohama Stadium in Kanagawa Prefecture. Looking ahead, =LOVE has also announced a massive ‘=LOVE STADIUM LIVE’ event scheduled for June 20th (Saturday) and 21st (Sunday) at MUFG Stadium (National Stadium) in Tokyo, with an expected attendance of approximately 120,000 people over two days. These ambitious plans underscore the group’s expanding reach and the passionate dedication of their fanbase.
Fans are encouraged to immerse themselves in the magical world of ‘Ohimesama no Tsukurikata’ and witness the group’s continued ascent.
Music Video & Release Information
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New Song ‘Ohimesama no Tsukurikata’ Music Video:
https://youtu.be/2udLA8-QuD8 -
‘Gekiyaku Chudoku’ Music Video:
https://youtu.be/Bco8bY9r_H4 -
‘Moratorium’ Music Video:
https://youtu.be/ZROuG57QGls -
New Song ‘Gekiyaku Chudoku’ Now Available:
https://equallove.lnk.to/GekiyakuChudoku
Credits for ‘Ohimesama no Tsukurikata’
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Lyrics: Sashihara Rino
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Composition: Keiya-amazuti-/Kikuchi Hiroto
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Arrangement: Kikuchi Hiroto
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Sound Director: Yayama Takayuki (Sony Music)
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Recorded by: Sony Music Studios Tokyo
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Director (MV): Nakajima Seito (superbly inc.)
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Choreographer: CRE8BOY
Concert Details
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=LOVE 8th ANNIVERSARY PREMIUM TOUR:
April 18th (Sat), 19th (Sun), 2026 at Yokohama Stadium, Kanagawa Prefecture
More details: https://equal-love.jp/feature/specialsite_8thconcert -
=LOVE STADIUM LIVE:
June 20th (Sat), 21st (Sun), 2026 at MUFG Stadium (National Stadium), Tokyo
More details: https://equal-love.jp/news/detail/11325
Stay Connected with =LOVE
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Official Website: https://equal-love.jp/
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YouTube: https://www.youtube.com/@equallove_
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X (formerly Twitter): https://x.com/Equal_LOVE_12
As =LOVE continues to break new ground and captivate audiences, their journey exemplifies the dynamic and evolving nature of kawaii idol culture. Their ability to consistently deliver engaging music and performances, coupled with their ambitious live shows, suggests a bright future for the group on both domestic and international stages, further solidifying Japan’s unique idol phenomenon globally.
