Exclusive Product Previews and Promotions Await
A major draw of this pop-up is the Japan-exclusive pre-release of new products, some of which have not even been unveiled in Korea. Among these, new shades for the highly popular “Jel-Fit” line are expected to generate significant buzz, promising fresh colors and textures that embody AMUSE’s playful yet sophisticated aesthetic.
Visitors can look forward to a range of special promotions designed to enhance their shopping experience:
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Follow & Post Event (First-come, first-served): From April 2 to April 4, attendees who follow AMUSE’s official social media (Instagram or X) and post a photo taken at the venue will receive a “Tint Balm Keyring (02 Happy Girl) Mini”. It’s a sweet little token for early birds!
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20% Off All Products: Throughout the entire event period, from April 2 to April 13, all items in the store, including the new releases, will be available at a 20% discount. This is a prime opportunity to stock up on favorites or explore new collections at an attractive price.
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Exclusive Purchase Gifts: Also running from April 2 to April 13, specific purchases come with delightful bonuses:
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Buying a Jel-Fit Gloss or Jel-Fit Tint will net you a complimentary Jel-Fit Tint Mini (Tokyo Cherry).
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Purchasing a Jel-Fit Tint Mini or Dew Tint Mini earns you an AMUSE Reusable Bag.
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Note: One gift per applicable product purchased, regardless of quantity.
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Unveiling New Shades: A Glimpse into the Future of Lip Color
The Select Store is also the sole offline location to experience and purchase exclusive new colors before their wider release. These include:
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Jel-Fit Tint Mini:
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Uru Berry
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Shuwa Vanilla
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Jel-Fit Gloss:
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An Butter Pearl Gloss
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Rose Cream Pearl Gloss
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These shades, with their evocative names, promise a delightful sensory experience. Imagine the juicy, vibrant “Uru Berry” tint or the soft, sweet “Shuwa Vanilla.” The “An Butter Pearl Gloss” suggests a rich, comforting hue, while “Rose Cream Pearl Gloss” hints at a delicate, elegant shimmer.
Uru Berry
Shuwa Vanilla
An Butter Pearl Gloss
Following this exclusive preview, the new Jel-Fit Tint Mini colors, “Uru Berry” and “Shuwa Vanilla,” are slated for a nationwide offline launch starting April 16, 2026. They will be available in variety stores and drugstores across Japan, making these coveted shades accessible to a wider audience.
AMUSE: A Visionary in Vegan K-Beauty
AMUSE, launched in 2018 from Seoul, has quickly established itself as a leading vegan beauty wellness brand. Its philosophy centers on enhancing natural beauty, offering makeup items that celebrate authenticity. The brand gained further global recognition when K-pop idol Wonyoung from IVE became its model in September 2023, propelling AMUSE into the spotlight for a new generation of beauty lovers.
AMUSE’s dedication to quality has also been recognized through prestigious awards. Its popular “Jel-Fit Gloss” received the “Fast Rising – Lip Gloss” award at the 2025 KYEA Awards, a testament to its innovation and appeal. This award is particularly significant as winners are selected by 1,033 beauty creators from a pool of 1,930 brands, highlighting the product’s industry acclaim.
The brand’s commitment to vegan beauty is unwavering, with all products holding vegan certification. Beyond its ethical stance, AMUSE is known for its innovative approach to beauty, blending fashion and art through visually stunning campaigns that feature virtual models and 3D imagery. This creative flair, combined with iconic designs and a rich color palette, has garnered immense support from Gen Z worldwide.
This limited-time Select Store represents a golden opportunity for AMUSE fans and K-Beauty enthusiasts alike. It’s a rare chance to be among the first to experience unreleased products, take advantage of attractive discounts, and receive exclusive gifts. The vibrant atmosphere of Omotesando, coupled with AMUSE’s innovative offerings, promises an unforgettable beauty journey. As one fan might exclaim, “Getting to try these new shades before anyone else is an absolute dream!” This event certainly sets the stage for AMUSE’s continued influence on global beauty trends, particularly in the ever-evolving landscape of Kawaii culture abroad, by offering accessible yet cutting-edge vegan options.
