Skincare Brand doum Scores with Soccer Star Fuga Sakurai as New Visual Model

A Partnership Rooted in Dedication

doum’s core philosophy champions the power of “accumulation” over fleeting, instant gratification. This belief in gradual, sustained improvement through daily skincare routines resonates deeply with the disciplined world of professional athletics. Fuga Sakurai, celebrated for his exceptional physical prowess and composed decision-making on the soccer field, perfectly embodies this spirit of relentless dedication and self-mastery. His sincere commitment to his sport and his unwavering integrity have garnered him widespread admiration, making him an ideal representative for doum’s evolving brand identity.

The brand sought a figure who not only possessed striking external beauty but also radiated a quiet, inner strength—a quality vividly present in Sakurai’s transparent yet powerfully composed demeanor. This profound resonance with doum’s vision of “beauty that faces time” makes their collaboration a natural fit.

“Men Also doum”: Skincare for All

Through this significant partnership, doum aims to amplify the message, “Men also doum,” advocating for a future where skincare is embraced by everyone, regardless of gender. The brand posits that nurturing one’s skin is an essential act of self-care, a vital component of overall well-being that transcends traditional gender and age boundaries. As one might say, “It’s inspiring to see a brand connect the discipline of sports with the dedication of skincare!”

New visual campaigns featuring Fuga Sakurai are scheduled for sequential release across doum’s official online store and various social media platforms.

doum Timeleap Lineup

The complete range of doum Timeleap products includes:

• doum Timeleap Toner: 2,980 yen (tax included)

• doum Timeleap Serum: 2,480 yen (tax included)

• doum Timeleap Pack Milk: 2,480 yen (tax included)

Creative Team Behind the Campaign

• MODEL: Fuga Sakurai (Instagram)

• PHOTOGRAPHY:

  • Kengo Hino (Website)

  • Kengo Hino (Instagram)

  • Hikari Suda (Website)

  • Hikari Suda (Instagram)

• HAIR & MAKEUP: Erena Tarumi (Instagram)

• NAIL ART DIRECTION: Sayuri Yamaguchi (Instagram)

The Future of Inclusive Beauty

doum continues to champion “time beauty,” inviting individuals to rediscover themselves through consistent skincare. This inclusive approach, powerfully symbolized by a prominent athlete like Fuga Sakurai, suggests a future where beauty rituals are seen as a universal act of self-care, transcending traditional gender norms in the Japanese beauty landscape and potentially influencing global perceptions of holistic well-being.