In a bold move to redefine eye aesthetics, vlicil Odoriba, a popular lash salon in Totsuka-ku, Yokohama, has launched new eyebrow services, including “Eyebrow Waxing” and “Eyebrow Cut” starting February 2026. This expansion transforms vlicil into a one-stop destination for “total eye beauty,” seamlessly integrating lash perms and extensions with comprehensive brow care.
The salon, known for its impressive 80% repeat customer rate—significantly above the industry average of 50-60% in urban areas—identified a surprising trend: many clients meticulously caring for their lashes were still managing their eyebrows through self-care. The salon staff noted, “Even customers who meticulously care for their lashes often leave their brows to self-care.” This insight, coupled with the enthusiasm of their skilled team, led to the introduction of these new services, recognizing brows and lashes as a crucial
