Special Offers and Limited-Time Exclusives
To commemorate the event, visitors receive a special limited-edition movie featuring FUMA and JO. Fans unable to attend the Tokyo pop-up can also receive a store-exclusive message movie by visiting shu uemura stores nationwide, mentioning “shu sento post,” and registering as a friend on the official shu uemura LINE account (available until April 26, 2026).
FUMA’s Select:
- “unlimited block: booster advanced” SPF50+ PA+++ Lumi Blue 30mL 5,830 yen (tax included)
JO’s Select:
- “unlimited block: booster advanced” SPF50+ PA+++ Energy Flash 30mL 5,830 yen (tax included)
Additional benefits include:
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SNS Posting Benefit: Post about “shu sento” with the hashtag #shusento to receive an event-exclusive original drink (while supplies last).
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Pop-up Venue Purchase Benefit: Purchase eligible products at the venue to receive “shu sento” original goods, such as bathhouse-themed charms and a 2-way mini bag (while supplies last).
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Nationwide Campaign: From March 27 to April 26, 2026, mention a “shu sento” SNS post at any shu uemura store (excluding self-select shops) and experience a point touch-up to receive a sample set (while supplies last).
Celebrity Guests Embrace the “shu sento” Experience
The event also welcomed a host of other celebrities, including Shunya Shimura and Yuki Murata from Chotokkyu, Rei Sawamura and Naoya Kusakawa from ONE N’ ONLY, as well as BUDDiiS’ Kevin, Yuma Nose, Takuya Otsuki, Moeka Nozaki, and Hina Kurose. Their signed items and special instant photos are displayed throughout the venue for visitors to discover.
Event Details
Main Venue: “Sento”
Shu TOKYO make-up box
5-11-2 B-SIDE, Jingumae, Shibuya-ku, Tokyo 150-0001
Google Maps Link
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Period: March 27 (Fri) – April 2 (Thu), 2026, 11:00-20:00
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Admission: Free / Reservation preferred
Annex: “Gaikuyoku” (Outdoor Bathing)
StandBy
5-11-1 Jingumae, Shibuya-ku, Tokyo 150-0001
Google Maps Link
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Period: March 27 (Fri) – March 29 (Sun), 2026, 11:00-20:00
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Admission: Free / No reservation required
Reservations for the main venue are handled via the official shu uemura LINE account. Adding the account as a friend is required for booking and entry.
This unique “shu sento” pop-up event exemplifies shu uemura’s commitment to offering innovative and immersive beauty experiences. By blending traditional Japanese culture with cutting-edge makeup artistry, the brand continues to redefine how individuals engage with beauty, inviting them to find their unique aesthetic in a playful and enriching environment.
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