Unlocking Ageless Beauty: Japan’s Biteki Magazine Celebrates 25 Years with Cross-Generational Talk
Models Kaon & Yuchami Join Beauty Guru Kayoko Amano to Share Secrets on Youthful Radiance and Life’s Milestones
Japan’s influential beauty magazine, Biteki, is celebrating its 25th anniversary with a special YouTube cross-talk that bridges generations. The official Biteki YouTube channel features actor-model Kaon and model-talent Yuchami, both coincidentally the same age as the magazine at 25 years old. They are joined by Biteki founding member and renowned beauty journalist, Kayoko Amano, a remarkable 69-year-old known for her ageless beauty. An editor from Biteki, Minamide, also participates, creating a lively four-person discussion on beauty and life.
This engaging video, titled “Unraveling the Secrets of ‘Eternal Beauty’ with Biteki’s 25-Year-Olds,” offers a candid look into the magazine’s two-and-a-half-decade journey. The participants navigate through Biteki‘s rich history, revisit iconic covers, and tackle pressing beauty and life dilemmas. From the early days when, as Amano recalls, “everyone was just feeling their way, unsure of which direction to take the magazine,” to its current status, the evolution of Biteki is a fascinating narrative.
The discussion quickly gained momentum with questions like, “Which actor’s cover left the biggest impression?” and “What was the most shocking hair and makeup trend in the past 25 years?” The younger participants, Kaon and Yuchami, expressed keen interest in the magazine’s journey, marveling at the displayed collection of past covers, noting, “It’s amazing! You can really feel the history!”
A central theme of the cross-talk revolves around the enduring beauty philosophy of Kayoko Amano. As Yuchami admitted, reaching 25 brought a sense of urgency, feeling like a full-fledged adult. To this, Amano offered a reassuring perspective: “I hope you don’t fear aging too much.” She shared her personal approach to embracing the passage of time, alongside insights into her consistent beauty rituals and the secret to maintaining her motivation for work over many years. Viewers can anticipate her direct and insightful answers to these universal concerns.
Adding an intriguing twist, Amano posed her own question to the 25-year-olds: “What are your thoughts on marriage?” The responses from Kaon and Yuchami, along with editor Minamide, promise to be a highlight, revealing contemporary perspectives on this significant life event. The full details of their exchange are available in the main video.
About the Participants
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Kayoko Amano: A beauty journalist and Biteki founding member, often called the “miracle 69-year-old” for her age-defying skin. Her YouTube channel, “Kayoko Amano’s Adult Beauty,” regularly sparks discussion with its latest beauty methods.
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Kaon: Born April 20, 2001, an actor and model. She is an exclusive model for non-no and captivates Biteki readers with her diverse expressions through various makeup styles.
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Yuchami: Born September 8, 2001, a model and talent widely featured across various media. Known for her bright personality and as “Reiwa’s Shiro Gyaru” (White Gyaru of the Reiwa era), she also garners support from beauty enthusiasts.
Explore More from Biteki
The special cross-talk video can be viewed here: Biteki 25th Anniversary Cross-Talk
Biteki‘s official YouTube channel boasts 141,000 subscribers as of March 2026. It offers original series like “Popular Men’s Hair & Makeup Roundtable,” “Nagai Beauty Clinic,” and “Seira Jonishi’s MAKEUP dig,” alongside interviews with cover actresses and popular best cosmetic reviews. New content is released approximately twice a week, on Wednesday and Friday evenings. Discover more beauty content here: Biteki Official YouTube
Stay connected with Biteki through their official website and social media channels:
This cross-generational dialogue on beauty and life reflects a broader trend in Japanese kawaii culture, where the pursuit of beauty is seen as a lifelong journey, constantly evolving and adapting. The blend of youthful energy and seasoned wisdom presented by Biteki offers a refreshing perspective, likely inspiring audiences globally to rethink their own approaches to beauty and self-care, proving that ‘kawaii’ can indeed be ageless.
