Witness the Dawn of a New Idol Era with &PAIR’s Exclusive Campaign
Japanese haircare brand &PAIR is making waves by becoming an official sponsor of “PRODUCE 101 JAPAN SHINSEKAI,” the nation’s premier survival audition program. This exciting partnership brings forth a limited-time campaign, offering fans a unique opportunity to immerse themselves in the idol-making journey. From March 27, 2026, to May 6, 2026, participants can vie for coveted final round viewing tickets and exclusive original goods.
Campaign Highlights: A Chance to See Dreams Unfold
The collaboration campaign features two enticing prize courses, designed to reward dedicated fans of both &PAIR and “PRODUCE 101 JAPAN SHINSEKAI.”
A Course: Debut Witness Experience
Twenty-five lucky winners will receive tickets to the highly anticipated final round of “PRODUCE 101 JAPAN SHINSEKAI.” Imagine the roar of the crowd, the palpable tension, and the sheer joy as dreams become reality – that’s the electrifying experience fans crave. The grand finale is scheduled for June 6, 2026, at a secret location in Tokyo. To enter, purchase &PAIR series products totaling 3,000 yen (tax included) or more and submit your receipt.
B Course: Exclusive Original Merchandise
Fans who purchase 1,000 yen (tax included) or more of &PAIR series products can enter to win limited edition original merchandise. These exclusive goods are available from participating retailers such as Welcia, Sugi Pharmacy, Tsuruha Group stores, and Matsumoto Kiyoshi Group/Cocokarafine Group. Notably, receipts from the A Course (3,000 yen or more) are also eligible for the B Course, doubling the chances for dedicated supporters.
To participate, simply visit the official campaign website via PC or smartphone, photograph your eligible purchase receipt, and fill out the necessary information. Detailed application instructions can be found on the campaign’s special site:
All &PAIR series products, including both the Control Repair and Control Moist lines, are eligible for the campaign.
“PRODUCE 101 JAPAN SHINSEKAI”: A Global Phenomenon in the Making
“PRODUCE 101 JAPAN” stands as one of Japan’s largest-scale survival audition programs, akin to a national treasure hunt for future idols. Since its inception in 2019, it has launched three successful idol groups—JO1, INI, and ME:I—each achieving remarkable success. The show is renowned for its 100% viewer-voted system, giving fans direct power in shaping the lineup of their dream groups. The “SHINSEKAI” (New World) iteration marks a significant evolution, expanding its reach globally with worldwide streaming and voting, truly embodying its namesake.
For more information on the program, visit:
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PRODUCE 101 JAPAN Official Social Media:
&PAIR: Innovating Haircare with “Time Performance Beauty”
&PAIR, developed by bee-crea Inc., is a haircare brand dedicated to “Time Performance Beauty” (タイパ美容), a concept focusing on maximizing beauty results with minimal time and effort. The brand’s unique approach offers “two functions in one product” to simultaneously address hair concerns like frizz and damage. The initial “&PAIR Control Repair” series, launched in 2025, features a “Bubble-in Shampoo” with nanobubble technology, a “Hair Pack-in Treatment” with night capsules, and a “Two-Way Hair Milk-in Hair Mist.” In September 2025, the brand expanded its lineup with the “&PAIR Control Moist” series, a hydrating option for dry hair.
This collaboration between &PAIR and “PRODUCE 101 JAPAN SHINSEKAI” represents a fascinating fusion of Japan’s beauty and entertainment industries. As “PRODUCE 101 JAPAN SHINSEKAI” reaches for a global audience, such partnerships are likely to further amplify the international appeal of Japanese idol culture and innovative beauty brands, bringing the vibrant essence of Kawaii culture to fans worldwide.
