TOKOTOYZ Unveils Exciting New Anime Merchandise at AnimeJapan 2026!
Get Ready to Dive into a World of Character Goods and Collectibles
AnimeJapan 2026, Japan’s largest anime event, is set to become a vibrant hub of fan excitement, and at its heart will be the TOKOTOYZ booth. Lifestyle Company Inc. (located in Chuo-ku, Tokyo, https://lifestyle-co.fun/) is bringing its “TOKOTOYZ” hobby brand to the Tokyo Big Sight from March 28th (Saturday) to March 29th (Sunday), 2026, showcasing an array of new products alongside popular existing items. This is a must-visit for anyone looking to connect with their favorite anime characters through unique merchandise.
Exclusive Offerings and Sneak Peeks
The TOKOTOYZ booth will be a treasure trove for anime enthusiasts, featuring items from highly anticipated series. Visitors will have the chance to purchase exclusive venue-only merchandise and get a first look at upcoming pre-order items.
On-Site Sales Highlights:
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CharaPop! Smartphone Grips:
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Kaiju No. 8: 1,650 yen (tax included)
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Frieren: Beyond Journey’s End: 1,650 yen (tax included)
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Blue Lock: 880 yen (tax included)
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Pre-order Exhibition:
The “NuiFriends Character Windbreaker” will be on display, available for pre-order starting March 27th (Friday) at 11:00 AM. This charming item is priced at 2,640 yen (tax included).
Other featured works at the booth include Illustoya, WIND BREAKER, Blue Lock, and Narumiya Characters. New products will also be successively available for pre-order on the official TOKOTOYZ website and Amazon.
Discovering TOKOTOYZ: Play Beyond Borders
“TOKOTOYZ” operates under the inspiring concept of “Play Beyond Borders – There are no limits to play.” This new brand aims to introduce trending toys that can be enjoyed across generations and national boundaries. The brand is dedicated to developing highly collectible and well-designed products for both domestic and international anime character and fancy goods markets. It’s a philosophy that resonates deeply with the global appeal of Japanese animation, promising items that fans worldwide will cherish.
Visit their official website to explore their full range of products: TOKOTOYZ Official Website
Event Information
AnimeJapan 2026 promises an immersive experience for all attendees.
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Name: AnimeJapan 2026
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Dates:
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Public Days:
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March 28th (Saturday), 9:00 AM – 5:00 PM
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March 29th (Sunday), 9:00 AM – 5:00 PM
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Last admission at 4:30 PM
- Venue: Tokyo Big Sight East Exhibition Halls 4-8 / South Halls 1-4 / Rooftop Exhibition Area (3-11-1 Ariake, Koto-ku, Tokyo)
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Lifestyle Company Inc. Booth Number: East Hall 8, A09
Connect with TOKOTOYZ
Stay updated with the latest from TOKOTOYZ by following their official social media channels. Fans can look forward to engaging content and announcements from both their main brand and anime-specific accounts.
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TOKOTOYZ SNS:
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TOKOTOYZ Anime SNS:
Copyrights
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©Nii Satoru・Kodansha/WIND BREAKER Project
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©Defense Force Third Unit ©Naoya Matsumoto/Shueisha
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©Yamada Kanehito・Tsukasa Abe/Shogakukan/”Frieren: Beyond Journey’s End” Production Committee
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©Muneyuki Kaneshiro・Yusuke Nomura・Kodansha/”Blue Lock” Production Committee
The presence of TOKOTOYZ at AnimeJapan 2026 underscores the enduring global appeal of anime and its characters. As the brand continues to innovate with its “Play Beyond Borders” philosophy, it is sure to enrich the vibrant landscape of kawaii culture abroad, offering fans new ways to celebrate their beloved series and characters. This event is a testament to the dynamic evolution of character goods, bringing joy and connection to a worldwide audience.
