Event Schedule and Locations
The “18TRIP Matsuri no Ichi” will run from April 3 to April 26, 2026, across three Nippon Department Store locations:
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Nippon Department Store Akarenga (Yokohama): April 3 (Friday) – April 26 (Sunday), 2026
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Nippon Department Store Shokuhinkan (Akihabara): April 16 (Thursday) – April 26 (Sunday), 2026
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Nippon Department Store Omiya (Omiya): April 16 (Thursday) – April 26 (Sunday), 2026
For more detailed information about the event, visitors can check the official special page: https://www.nippon-dept.jp/shop/t/t1284/
Meet the Festive Ward Chiefs
Attendees will be greeted by beloved ward chiefs from 18TRIP, specially drawn in charming mini-character form, dressed in festive attire for this occasion. These unique panels will be distributed across the three participating stores, with each store hosting different teams:
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Nippon Department Store Akarenga (Yokohama): Morning Team (Asahan) and Day Team (Hiruhan)
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Nippon Department Store Shokuhinkan (Akihabara): Evening Team (Yuhan)
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Nippon Department Store Omiya (Omiya): Night Team (Yoruhan)
As a special treat, customers who spend 3,300 yen (including tax) or more on collaboration products will receive one exclusive original postcard at random. Each postcard features the design of the team assigned to that specific store, adding a layer of collectibility. These postcards are available while supplies last.
Fans of 18TRIP will surely be thrilled to encounter their beloved ward chiefs in these festive outfits, bringing the vibrant energy of HAMA’s festivals right into the heart of the department store.
Culinary Delights from HAMA’s Festival
The collaboration introduces a range of popular Nippon Department Store food items, re-imagined with the unique flair of 18TRIP.
Kohakuto “Irodori Kingyo no Kohaku Asobi” (Colorful Goldfish Amber Play)
This traditional Japanese sweet, known for its crystal-like exterior and soft, jelly-like interior, is presented in four vibrant varieties. Each flavor – Ramune, Grapefruit, Mandarin Orange, and Kyoho Grape – corresponds to a team’s color, evoking the lively scene of goldfish scooping at a festival. Each purchase includes an acrylic pick shaped like a goldfish scooping net, enhancing the festive mood.
Shumai Ponpon Marshmallow
Featuring the playful expressions and round forms of the Shumai character, these chocolate marshmallows offer a delightful experience. A sweet chocolate cream melts from within the fluffy marshmallow, promising a happy moment reminiscent of enjoying street food at a festival. Each package comes with one random sticker (from four types).
Suzukaze Fruit Tea (Cool Breeze Fruit Tea)
This fruit tea set offers four refreshing flavors, blending citrus and tea to match each team’s image. Perfect for enjoying cold, these teas evoke the ever-changing scenery of HAMA. Each set includes one random paper coaster (from four types).
Exclusive Capsule Toys
Adding to the excitement, a store-exclusive capsule toy featuring acrylic magnets (7 types in total) with newly drawn illustrations will be available. What treasures will you discover? It’s a delightful surprise with every turn of the capsule machine!
About 18TRIP
18TRIP (Eighteen Trip) is an “Omotenashi Adventure” game set in the near-future Yokohama, known as “HAMA18 Wards.” Once a premier tourist destination, HAMA18 Wards has fallen into decline. The protagonist, born and raised in HAMA, finds themselves drawn into the efforts of their childhood friend, Kafuka Oguro, to revitalize the tourism industry through the travel agency “HAMA Tours.”
About Nippon Department Store
With the concept of “Making Japanese department stores more interesting,” Nippon Department Store curates and sells carefully selected food and sundry goods from all 47 prefectures of Japan. They operate direct stores, an online shop, and pop-up “Business Trip Nippon Department Store” events. The company actively engages in developing original products from new perspectives and collaborating with partner companies, leveraging years of retail experience. Their official website is: https://corp.nippon-dept.jp
This collaboration between 18TRIP and Nippon Department Store showcases a unique fusion of digital entertainment and traditional retail, bringing game characters into the physical world through delicious treats and engaging experiences. It highlights the evolving landscape of Kawaii culture, where beloved fictional worlds inspire real-world products and interactions, likely paving the way for more immersive fan experiences globally.
