Step into Spring with “Animal Crossing” at FamilyMart
FamilyMart is bringing the charming world of Nintendo Switch™ software “Animal Crossing: New Horizons” to life with a special campaign launching on March 31, 2026, across approximately 16,400 stores nationwide. This exciting collaboration promises to infuse everyday life with the adorable essence of the beloved game, offering a range of exclusive items perfect for springtime outings.
Exclusive “Convenience Wear” and Mitea ORGANIC Collaborations
At the heart of the campaign are two unique collections: “Animal Crossing” themed items from FamilyMart’s original apparel brand, “Convenience Wear,” and a special “Animal Crossing” design series from Mitea ORGANIC skincare and makeup. Beyond these, fans can look forward to a diverse lineup of related merchandise.
Adding to the excitement, from April 7, 2026, customers purchasing two eligible items will receive an original “Animal Crossing: New Horizons” tote bag, ideal for spring excursions. For an even more immersive experience, three FamilyMart locations in Tokyo and Osaka will be transformed into “Animal Crossing” themed stores.
For full campaign details, visit: https://www.family.co.jp/campaign/spot/2603_animalcrossing-springouting_cp.html
Delightful “Convenience Wear” for All Ages
The “Convenience Wear” collection introduces two charming items:
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Towel-in-Pouch
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Price: 2,290 yen (tax included)
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Release Date: Sequentially from March 31, 2026
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Features: A 3-way pouch featuring Timmy & Tommy, complete with a specially designed mini towel (23x23cm). The pouch measures 22x16cm.
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Line Socks & Kids Socks
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Price: 600 yen each (tax included)
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Release Date: Sequentially from March 31, 2026
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Features: Special design line socks with Tom Nook’s rubber print on the sole. Available in adult sizes (22-25cm, 25-28cm) and kids’ sizes (13-19cm, 19-22cm).
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Both items will also be available for lottery reservation on Famima Online from March 31, 10:00 AM to April 13, 11:59 PM.
“Animal Crossing” x Mitea ORGANIC: Beauty Meets Island Life
The collaboration with Mitea ORGANIC brings a collection of skincare and makeup items adorned with “Animal Crossing” characters peering from windows, adding a vibrant touch to daily routines.
Explore the collection here: https://www.cosmekitchen-webstore.jp/Page/LP/mitea_doumori2026/
Additionally, a Famipay stamp campaign for Mitea ORGANIC purchases offers a chance to win “Animal Crossing” merchandise, including a pouch set, for 30 lucky winners. The campaign runs from March 31 to April 20, with applications open until April 24.
Famima Online will also offer a special reservation sale for an exclusive “Animal Crossing” leaf-shaped silicone lip case paired with three Mitea ORGANIC limited edition lip colors. Reservations are from March 31, 10:00 AM to April 6, 11:59 PM, with pickup between April 17 and April 30.
More “Animal Crossing” Goods for Your Adventures
Further enhancing the spring outing theme, a variety of “Animal Crossing: New Horizons” goods will be available in stores:
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Tumbler BOOK (Sakura ver. / The Roost ver.) – 2,959 yen each (tax included), released March 31.
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Large Quilting Pouch BOOK (180-degree opening leaf pattern) – 3,520 yen (tax included), released March 31.
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Daily Quilting Pouch BOOK (Portable leaf pattern) – 3,289 yen (tax included), released March 31.
Other charming items include:
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Plush Mascots (Shizue, Totakeke, Tanukichi) – 1,650 yen each (tax included), released sequentially from March 28.
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Memo Pads – 220 yen each (tax included), released sequentially from March 28.
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Paper Bag with Stickers – 550 yen each (tax included), released sequentially from March 28.
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Pocket Sticker World – 660 yen (tax included), released sequentially from April 8.
Find more details on these goods here: https://www.family.co.jp/goods/charakuji.html
Download Card Campaign and Themed Stores
Fans who purchase “Animal Crossing: New Horizons Nintendo Switch 2 Edition Upgrade Pass” or “Animal Crossing: Happy Home Paradise” download cards and apply via a special website will be entered into a lottery to win a “BIG Travel Pouch” and “Multi Case” set, with 30 winners selected. The campaign runs from March 31 to April 20, with applications open until April 21.
Campaign details: https://vdpro.jp/fm.nintendo20/
Three FamilyMart stores in Tokyo and Osaka will be specially wrapped with “Animal Crossing” designs from March 31 to April 20. These stores will feature exterior and interior decorations, creating a truly immersive experience. Additionally, customers purchasing over 500 yen (excluding tax) of “Animal Crossing” related download cards or goods at these wrapped stores will receive an original sticker.
Locations:
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FamilyMart Kaigan Sanchome Store (Tokyo)
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FamilyMart Tokyo Bay Shiomi Prince Hotel Store (Tokyo)
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FamilyMart Osaka Airport Mae Store (Osaka)
Finally, by using the “Nintendo Store” app’s GPS check-in feature at any FamilyMart store during the campaign, users can receive an exclusive “Animal Crossing: New Horizons” wallpaper. This is a delightful digital treat for fans who love to carry a piece of their island life with them.
For Nintendo Store App GPS check-in details: https://support.nintendo.com/jp/app/nintendostore_app/gps_checkin/index.html
“It’s wonderful to see how collaborations like this bring the joy of ‘Animal Crossing’ beyond the screen and into our daily lives,” shares a long-time fan. “These kinds of partnerships truly strengthen the bond between players and their beloved characters!”
This extensive campaign by FamilyMart not only offers a treasure trove of merchandise but also transforms the shopping experience into a mini-adventure. For fans of “Animal Crossing” and kawaii culture abroad, these collaborations highlight the enduring global appeal of Japanese characters and their seamless integration into lifestyle products, setting a sweet precedent for future cross-cultural delights.
