d Anime Store Unveils New ‘Anime to Susume.’ CM Featuring Suda Keina, Capturing High School Life Through a Phone’s Lens

Kawaii Anime Characters

d Anime Store and Suda Keina Collaborate for Third Time on “Anime to Susume.” CM

The d Anime Store, one of Japan’s largest anime streaming services, offering over 7,200 titles (based on research as of December 15, 2025), has released its new 2026 TV commercial, “Anime to Susume.” This third collaboration with singer-songwriter Suda Keina features his new song “Nina” and a unique vertical animation style, offering viewers a glimpse into the candid “camera roll” of three anime-loving high school girls. The CM officially launched on YouTube and a special website on March 28, 2026, with TV broadcasts starting April 1.

Three anime high school girls smiling in an underwater-like setting, holding a smartphone.

A Candid Glimpse into High School Life

Following the success of the first two campaigns featuring Suda Keina’s songs “April” and “Mirage,” this third installment continues with an original animation. The commercial aims to portray the authentic, unadorned daily lives of three high school girls—Makoto Nagino, Elisa Mizuta, and Suzumi Nikai—as they navigate their love for anime. The vertical video format mimics a smartphone camera roll, creating a sense of intimacy and realism, as if viewers are peeking directly into their private moments and shared joy.

Meet the Characters and Cast

  • Makoto Nagino (CV: Azumi Waki)

    • Third-year student at Toritsu Nishinomori High School.

    • Azumi Waki, who voices Makoto, shared her excitement: “The daily lives of the three girls have been updated again! Watching anime, crying, laughing, fearing spoilers… I remember spending my youth like that too. And I’m really looking forward to this animation! The three girls are too cute! The artwork is too beautiful! When will it be animated?”
      Anime girl with red hair in a ponytail, wearing a white sports top with an Adidas logo.
      Portrait of Azumi Waki smiling.

  • Elisa Mizuta (CV: Machico)

    • Third-year student at Toritsu Nishinomori High School.

    • Machico, who voices Elisa, commented, “I’m happy to play Elisa’s daily life again! This series is designed like peeking into their SNS, so you can see their true expressions even more! Elisa’s tsukkomi (retorts) are still there! Laughter, tears, and heart-fluttering moments! Anime is always next to them in their casual moments, coloring their youth. Everyone, please share the emotions that sprout within you with your favorite people and works!”
      Anime girl with dark hair in pigtail braids, looking surprised.
      Portrait of Machico with short hair, smiling.

  • Suzumi Nikai (CV: Ruriko Aoki)

    • Third-year student at Toritsu Nishinomori High School.

    • Ruriko Aoki, voicing Suzumi, expressed, “I’m really happy to meet these three again! Recording while enveloped in refreshing music and visuals made me feel the brilliance of anime anew. The bond of the three girls deepens through anime, and the sparkle of dazzling youth. I feel there is a power there that makes people smile and unites hearts. May the days of these three, and all anime lovers, become even more wonderful!”
      Anime girl with blonde hair and headphones, eyes closed against a blue sky.
      Portrait of Ruriko Aoki with pinkish-brown hair.

Suda Keina’s New Song “Nina” Captures Inner Conflict

Suda Keina, known for his work as Vocaloid producer “Balloon” and solo artist, has specially penned the new song “Nina” for this campaign. The track, which explores the theme of confronting one’s inner conflicts, sets the vibrant tone for the CM, evoking a spring breeze. “Nina” will be digitally released on April 1, 2026. Suda Keina commented on the song, “Sometimes I stop and wonder who I am. How honest can I be with my emotional fluctuations? I hate myself for disliking someone. I want to surrender to change even if I have to hide my weak heart. I want to be like a spring breeze to you. I would be happy if it reaches many people along with the video.”

An abstract illustration of a woman's profile with swirling blue hair and glowing eyes.

Suda Keina’s career highlights include:

  • Began as Vocaloid producer “Balloon” in 2013, with “Charles” accumulating over 150 million views on YouTube across original and self-cover versions.

  • Started solo activities as “Suda Keina” in 2017.

  • Released major 1st full album “Billow” in February 2021, charting 7th on Oricon Weekly. “Veil” streaming exceeded 100 million plays.

  • Released major 2nd full album “Ghost Pop” in 2023, featuring “Darling” and “Mellow.”

  • Released “Fall Apart,” a project album of “Balloon” representative songs arranged by other artists, in April 2025.

  • Currently on “Suda Keina TOUR 2026 ‘GLIMMER’,” including first solo shows in Seoul and Taipei.

  • Listen to “Nina”: https://keinasuda.lnk.to/Nina

A young man crouching on a city rooftop at sunset.

Creative Team Behind the Campaign

The animation for “Anime to Susume.” was brought to life by a dedicated team.

  • Character Design & Key Visual: Masaaki Tanaka

    • An animation director and animator, Tanaka is known for his work on HATSUNE MIKU EXPO 10th anniversary song “Intergalactic Bound” MV and TV anime “Blue Box” 2nd ED.

    • Tanaka expressed his joy at seeing the three girls again: “It’s the third year, and my affection for these girls is profound. This year I only participated in the key visual, but it was truly fun to draw! I hope these three girls will continue to be loved by everyone who uses d Anime Store!”
      Anime illustration of a blonde character with glasses and a blue hoodie.

  • Animation, Art, & Photography: Studio Moe

    • Studio Moe specializes in 3DCG animation production and now handles almost all animation processes in-house, including drawing, art, and photography.

    • Their comment highlights their commitment: “Each staff member eliminated any compromise down to every line of every long single cut, working with all their might. We hope you will enjoy every detail of the emotional subtleties shown by the characters, the color tones of the backgrounds, and the atmosphere that envelops the entire work.”

Two anime high school girls, one with red hair and cleaning tools, the other with blonde hair and a handheld game.
Two anime high school girls by a fence at sunset, one handing something to the other.
Two anime high school girls in a school hallway, one showing a smartphone to the other.
Two students studying in a classroom by a window, with textbooks for "Mathematics I" and "Japanese Literature Comprehensive."

Access the “Anime to Susume.” World

The new CMs are available on the official d Anime Store YouTube account:

Additionally, the special CM website offers a deeper dive into the “Anime to Susume.” universe, including staff and cast information, details on the first and second CMs, character settings, and short stories.

Three anime high school girls smiling and taking a selfie in a blue, aquatic-themed background.

About d Anime Store

d Anime Store logo.

The d Anime Store is a subscription-based streaming service offering a vast library of anime.

  • Monthly Fee: 660 yen (tax included). (760 yen if joining via app)

  • First Month Free: New subscribers can enjoy a free period. (14 days if joining via app, extended to 31 days for a promotional period starting November 8, 2014, with some content restrictions).

This latest campaign from d Anime Store not only highlights its extensive anime library but also celebrates the deep connection anime has with youth culture, reflecting the “kawaii” spirit of everyday life and shared passions among friends. As anime continues to grow globally, such relatable portrayals of fandom are likely to resonate with audiences worldwide, further cementing anime’s place in international pop culture.

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