The Rise of 2.9D Idols: A New Dimension of Kawaii
PLAY TUNE introduces a groundbreaking concept: the “2.9D idol,” a unique form of performer brought to life through Paradigm AI’s proprietary AI technology. These idols embody an ideal persona, blurring the lines between the virtual and the tangible, much like a perfectly crafted digital painting stepping into the spotlight. Currently, PLAY TUNE proudly manages the three-member unit PRYME and two trainees, who have steadily captivated audiences through music releases and online streams. As of March 2026, PRYME’s YouTube channel boasts over 130,000 subscribers, a testament to their growing influence. The agency plans to continue nurturing new talent through auditions, fostering the next generation of 2.9D idol groups.
Forging New Frontiers with NTT Group
This capital procurement will empower Paradigm AI to strengthen its ties with the NTT Group and NTT DOCOMO Group across various fronts. Key initiatives include joint development and distribution of content, co-creation of intellectual properties (IP), and synergistic collaborations with the NTT Group’s arena businesses. This multifaceted approach is poised to unlock novel experiences for 2.9D idol content, expanding its reach and engagement in ways previously unimagined.
PRYME Dazzles with New Single “Moon Disco”
In exciting news for fans, PRYME, PLAY TUNE’s dynamic three-member unit, is set to release the music video for their new single, “Moon Disco,” on March 27, 2026, at 7:00 PM (JST). The track marks a bold new direction for PRYME, embracing a retro aesthetic inspired by 1950s American style, complete with vibrant primary-colored dresses and a groovy, boogie-infused sound. The theme celebrates the idols’ journey of enjoying their present, unburdened by trends or external pressures.
Notably, the music video was filmed outdoors in Makuhari Bay Town, marking PRYME’s first venture into an open-air setting. The expansive location perfectly captures the song’s lightheartedness and playful spirit, promising a fresh and captivating side of PRYME. Fans are undoubtedly eager to witness this new visual and auditory experience. For more details, visit the PLAY TUNE official website: https://playtune.jp
About Paradigm AI Co., Ltd.
Paradigm AI Co., Ltd. is headquartered in Shinjuku-ku, Tokyo, with Taiyo Yoshida serving as Representative Director and CEO. The company’s core business is the operation of the 2.9D idol agency “PLAY TUNE.” More information can be found at: https://paradigmai.co.jp
The Future of Kawaii Entertainment
This collaboration between Paradigm AI and NTT DOCOMO Ventures is more than just a business deal; it’s a peek into the future of entertainment, particularly how technology can amplify Japan’s beloved Kawaii culture on a global scale. As 2.9D idols continue to evolve, blending the charm of traditional idols with the limitless possibilities of AI, they are set to create immersive experiences that transcend geographical and cultural boundaries. Fans are buzzing with anticipation, eager to witness how this innovative collaboration will elevate their beloved idols to new heights, blurring the lines between reality and digital dreams, and bringing a fresh wave of kawaii to the world stage. The integration of cutting-edge technology with the heartfelt passion of idol performance promises a vibrant, interactive future where every fan can feel a closer connection to their favorite stars.
