A New Era of Haircare: Skincare Philosophy Meets Hair Renewal
ALICE BELLE, a skincare brand celebrated for its commitment to surfactant-free, paraben-free, and human stem cell supernatant-infused products, is set to redefine haircare. The brand introduces its ‘HÉMATINE PREMIUM SHAMPOO’, developed with a revolutionary skincare-first approach, promising salon-quality results from the comfort of home.
From April 1 (Wednesday) to April 7 (Tuesday), 2026, ALICE BELLE will host a special pop-up store at Hankyu Umeda Main Store’s 2nd floor ‘Kirei Kirei Studio’. This exclusive event offers customers a first look and the opportunity to purchase the new shampoo before its official online release.
Pop-Up Store Details
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Name: “ALICE BELLE” HÉMATINE PREMIUM SHAMPOO Pre-sale POPUP STORE
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Period: April 1 (Wednesday) – April 7 (Tuesday), 10:00 – 20:00
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Venue: Hankyu Umeda Main Store, 2nd Floor, Kirei Kirei Studio
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Product: HÉMATINE PREMIUM SHAMPOO 300ml / 6,820 JPY (tax included)
- Pre-orders for the shampoo will begin on the ALICE BELLE official website starting April 8 (Wednesday).
Exclusive Purchase Benefits
Visitors to the pop-up store can enjoy special benefits with their purchases:
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Customers spending 10,000 JPY (tax included) or more will receive one LONGCELL CO2 Pack.
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Customers spending 20,000 JPY (tax included) or more will receive either a travel pouch or an original “Miracle Alice” tote bag.
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Purchase of HÉMATINE PREMIUM SHAMPOO (300ml/6,820 JPY tax included) includes an original comb.
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Purchase of SUNNAMASELL CO2 Pack (60g/8,800 JPY tax included) includes a mini peeling set.
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Purchase of LONGCELL CO2 Pack (10-pack set/13,200 JPY tax included) includes a mini peeling set and a rubber cup.
Note: Benefits ① and ② can be combined.
The “HÉMATINE PREMIUM SHAMPOO”: Beauty from the Roots
The HÉMATINE PREMIUM SHAMPOO is designed to treat hair not just as strands, but as an extension of the scalp, emphasizing scalp health as the foundation for beautiful hair. This innovative product aims to transform daily hair washing into a nourishing skincare ritual, leading to supple, manageable hair with a salon-fresh feel.
Dual Approach: Hematin and Tostea
Central to the shampoo’s formulation are “Hematin” and “Tostea”, two potent hair repair ingredients. Hematin works by binding to proteins within the hair shaft, repairing damage and improving the condition of hair affected by coloring or perms, resulting in a lustrous texture.
Tostea, on the other hand, is a hair repair ingredient that activates with heat from styling tools like blow dryers and hair irons. It helps to shape the hair and maintain its beautiful form for extended periods. The synergy of Hematin’s repair and Tostea’s shape-retention transforms routine blow-drying into a hair care session. This feature is particularly beneficial for those with busy schedules, allowing them to effortlessly maintain a beautiful hair impression through their daily habits.
ALICE BELLE’s Unique Skincare Design
Reflecting ALICE BELLE’s consistent skincare philosophy, the HÉMATINE PREMIUM SHAMPOO incorporates key ingredients such as human stem cell supernatant, 18 types of herbs (scalp conditioning agents), and fulvic acid. These components work together to nurture the scalp environment and promote beautiful hair. This approach of fostering hair health from the scalp upwards is a direct extension of the brand’s core beliefs. The shampoo is engineered to deliver a supple and glossy texture with every wash, bringing the luxurious feel of a salon treatment into daily life.
ALICE BELLE continues to champion the idea of cultivating beauty from its source, proposing haircare solutions that build beauty through consistent daily routines.
A Vision from the Founder
LISA ASAKURA, ALICE BELLE’s Brand Director, shares her journey from artist to beauty entrepreneur, inspired by her own positive skin transformation. She founded ALICE BELLE in 2022 with the vision of sharing this experience with other women facing similar skin concerns. The brand’s symbol, Kuniyoshi Kaneko’s ‘Alice’ painting, embodies the joy women find in looking in the mirror each day. “We believe that true beauty radiates from within, much like the innocent joy of Alice,” says Asakura, highlighting the brand’s commitment to fostering inner beauty.
For more information on ALICE BELLE and its products, visit their official website or Instagram:
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Instagram: @alicebelle_jp
ALICE BELLE is dedicated to creating products that bring a natural smile to women’s faces every morning. By integrating a skincare mindset into haircare, the brand aims to set a new standard, inviting consumers to experience the convergence of beauty and scientific innovation.
