A Playful Partnership for Vibrant Hair
This collaboration marks Tottimo!’s inaugural venture into character-themed designs, making Esther Bunny the perfect partner to infuse a sense of fun and relaxation into daily haircare. The limited-edition Tottimo! Color Shampoo Esther Bunny Design bottles showcase distinct, kitsch and girly illustrations for each color, capturing Esther Bunny enjoying her relaxed moments.
As an extra treat for fans, a special novelty hairband featuring an exclusive Esther Bunny illustration will be included with purchases of the limited-package color shampoos at Don Quijote. This fluffy baby pink hairband is designed to add a touch of sweetness to any self-care moment.

Product Lineup and Features
The Tottimo! Color Shampoo Esther Bunny Design comes in three vibrant shades, each tailored to maintain specific hair colors:
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Purple Shampoo: Ideal for bleached or ash-toned hair, preventing yellowing and maintaining cool tones.

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Pink Shampoo: Perfect for pink or red hair, designed to keep the color vivid and prevent fading.

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Silver Shampoo: Best for greige or silver hair, ensuring these sophisticated shades stay true without unwanted yellowing.

Each bottle is priced at 1,980 yen (tax included) and contains 350ml. The shampoos are formulated to create a rich lather that spreads evenly across high-tone or colored hair, helping to prevent fading while adding color. They also contain “nano repair components” (γ-docosalactone, a moisturizing ingredient) that reach deep into the hair shaft, ensuring a moist and smooth finish without stiffness.
How to use:
- Thoroughly wet hair, then gently towel-dry to remove excess moisture.
- Take an appropriate amount of shampoo, lather well, and apply.
- Leave on for a few minutes, depending on hair condition, then rinse thoroughly.
Exclusive Novelty Hairband
Customers purchasing the Tottimo! Color Shampoo Esther Bunny Design at Don Quijote will receive a limited-edition original hairband. This soft, baby pink hairband features a special Esther Bunny illustration, making it a truly delightful collector’s item.

About Esther Bunny and Tottimo!
Esther Bunny, created by Korean-American artist Esther Kim, is a pop and girly rabbit character. Born in Los Angeles and having spent her teenage years in Tokyo, Esther Kim’s diverse cultural experiences are beautifully reflected in Esther Bunny’s unique worldview. The character champions self-love and delivers messages that resonate across generations and cultures. Fans can explore her world further through her official channels:
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Official Website: https://estherbunny.jp
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Official X: https://x.com/Estherbunny_JP
Tottimo! is a haircare brand dedicated to helping individuals achieve their desired hairstyles with ease. Whether you want to casually change your look with the seasons, enjoy fashionable hair without hassle, or color your hair without worrying about damage, Tottimo! offers solutions. The brand boasts salon-quality performance, exceptional cost-effectiveness, and time-saving convenience for at-home care.

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Official Homepage: https://tottimo.com/
This collaboration truly embodies the spirit of kawaii culture, merging practical beauty solutions with adorable character appeal. It’s a testament to how Japanese and Korean pop culture influences continue to shape product design, offering consumers not just functionality but also joy and a sense of connection to beloved characters. Fans of Esther Bunny, get ready to embrace vibrant hair with this charming collection!


