Wonjungyo Hair Unveils Permanent “Silky Rich Gloss Hair Spray” for Endless Shine
From K-Pop stages to your daily routine, achieve dazzling hair that captures light from every angle, now with enhanced gloss and touch.
Seoul’s vibrant K-beauty scene, where idol-worthy hair is an art form, has inspired a new staple for radiant locks. Wonjungyo Hair, the esteemed haircare line supervised by celebrated makeup artist Won Jung-yo, is thrilled to announce the permanent release of its highly coveted “Wonjungyo Silky Rich Gloss Hair Spray.” This beloved product, previously a limited-edition sensation, returns with amplified shine and an even smoother, more luxurious feel.
The “Silky Rich Gloss Hair Spray” is set to launch first at Loft stores and Loft Net Store starting April 1, 2026, followed by a nationwide release on April 22, 2026. This eagerly anticipated return promises to elevate everyday styling, offering an effortless way to achieve hair that looks as though it’s enveloped in a luminous veil.
The Evolution of Instant Radiance
First introduced as a limited edition in spring 2025, this hair spray quickly became a favorite for its ability to impart a soft, post-treatment touch and brilliant shine without any stickiness. Its repeated sell-out success led to calls for a permanent spot in the Wonjungyo Hair lineup. The brand listened, refining the formula to deliver an even more remarkable “light veil” effect.
With just a quick spray, the hair’s surface is coated, reflecting light to create a stunning, glossy finish. This enhanced “Light Veil formula” ensures that your hair boasts a radiant luster, captivating observers from every perspective. Beyond its aesthetic appeal, the spray is a multi-tasking marvel, designed to care for your hair as it styles. It incorporates four types of beauty serum ingredients, including Argania spinosa kernel oil and Camellia japonica seed oil, which work to moisturize and prevent dryness, leaving hair feeling supple and smooth to the touch. Furthermore, damage-repairing components like Isostearoyl hydrolyzed keratin (wool) are included to mend daily wear and tear, maintaining hair’s health and vibrancy.
The product’s design itself is a testament to its luxurious feel, featuring a container infused with opalescent pearl and a cap adorned with glitter, making each application a moment of delight. The experience is further enriched by the “Sparkling Pear” scent, a lively, fruity fragrance reminiscent of effervescent champagne mingled with fresh pear, mirroring the aroma of Wonjungyo Hair’s moist-type shampoo and treatment.
Key Features of Wonjungyo Silky Rich Gloss Hair Spray:
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Instant Gloss with Light Veil Formula: Coats hair strands to reflect light, creating a dazzling, shiny finish.
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Silky Smoothness with 4 Beauty Serum Ingredients: Enriched with moisturizing oils like Argania spinosa kernel oil, Camellia japonica seed oil, Simmondsia chinensis (Jojoba) seed oil, and Helianthus annuus (Sunflower) seed oil for soft, hydrated strands.
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Styling Meets Care: Contains damage repair components such as Isostearoyl hydrolyzed keratin (wool) and Meadowfoam delta-lactone to nourish and protect.
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Enchanting Sparkling Pear Scent: A joyful, fruity aroma that uplifts your senses.
The “Wonjungyo Silky Rich Gloss Hair Spray” is available for 1,320 yen (tax included) for 100g.
The Visionaries Behind the Shine
The Wonjungyo Hair brand is the brainchild of Won Jung-yo, a pioneering makeup artist who began her career in 2008. Renowned for her work with top Korean idols and actresses, she is famously the exclusive makeup artist for BLACKPINK’s Rosé and four members of TWICE, and is credited as a leading expert in the “aegyo-sal” (under-eye bag) makeup trend. Her expertise, honed through years of working closely with idols and their demanding styling needs, is infused into every Wonjungyo Hair product.
“Our goal is to bring the salon-quality results that idols expect to everyone’s daily routine,” states a representative for Wonjungyo Hair. “This spray embodies that commitment, offering a transformative finish that truly makes you feel confident.”
Supporting this vision is Han Som, a highly sought-after hairstylist at Bit&Boot, known for his work with BTS. Having collaborated with Won Jung-yo for many years, Han Som officially joined Wonjungyo Hair as a brand supporter in October 2024, bringing his invaluable insights into idol haircare to the brand.
Wonjungyo Hair: Your Path to Desired Hair
The “Wonjungyo” cosmetic brand was founded with the desire to let users experience the thrill of their first makeup, making professional beauty techniques easily accessible. The haircare line, “Wonjungyo Hair,” launched in May 2024, translates the demanding salon-quality standards of idols into everyday products. The brand’s golden logo symbolizes the lustrous texture it aims to deliver, encapsulating the philosophy of “Hair you want” – hair that is easy to manage and radiates brilliance with every use.
This permanent release signifies a growing trend in Kawaii culture abroad: the desire for accessible, high-quality beauty products that embody the meticulous standards of Japanese and Korean beauty industries. As K-pop and J-beauty continue to captivate global audiences, products like the Silky Rich Gloss Hair Spray are paving the way for everyone to achieve that coveted idol glow, making polished, radiant hair a daily reality.
For more information and updates, visit the official Wonjungyo Hair website and social media channels:
