Naris Cosmetics Unveils “Luque” Skincare Refresh: A Decade of Research Culminates in Holy Basil Innovation
Naris Cosmetics, a leading Japanese beauty brand, has announced a significant renewal of its flagship skincare line, “Luque.” Eight of the eleven products in the series will be relaunched on May 21, incorporating a new, potent ingredient: Holy Basil Extract (Kamimebouki Leaf Extract, a moisturizing agent), the fruit of over a decade of dedicated research. This refresh reinforces Luque’s core philosophy of empowering individuals to address their skin’s unique radiance, transcending age-defined beauty standards.
The Enduring Vision of “Luque”: Radiance Beyond Age
Since its debut in 2010, the “Luque” brand has championed a concept born from “Lucent” (radiance) and “Quest” (to explore), aiming to elevate skin’s fundamental strength and bring out an individual’s inner glow. This philosophy remains central to the fourth generation of “Luque.” While the beauty industry traditionally segmented skincare by age, there’s a growing demand for products that cater to individual skin needs, irrespective of age. This shift aligns perfectly with Luque’s timeless mission to enhance skin’s basic vitality.
Prior to “Luque,” Naris Cosmetics’ high-priced anti-aging brands held the largest user base. However, “Luque” has grown to become the brand with the most users across all age groups, demonstrating the universal appeal of its approach. With this renewal, the brand seeks to provide even more users with the joy of radiant skin, liberating them from concerns brought on by age and environmental factors.
Holy Basil Extract: A Breakthrough from Over a Decade of Research
Building upon its unique proprietary ingredients—White Kidney Bean Extract (Benibana Ingen Seed Extract), Black Carrot Extract (Carrot Juice), and Pau d’Arco Bark Extract (Tabebuia Impetiginosa Bark Extract)—introduced in the second-generation “Luque” in 2015, the revamped series now features the newly discovered Holy Basil Extract. This ingredient, identified after screening over 50 different components and undergoing more than 10 years of research, addresses the decrease in skin oxygen levels caused by UV exposure.
Modern lifestyles, marked by daily stressors like prolonged smartphone use and UV radiation, increasingly impact skin health. Holy Basil Extract is designed to infuse the skin with moisture, akin to vibrant respiration, helping it thrive amidst these challenges. The research behind this ingredient is a testament to the brand’s commitment to scientific innovation, ensuring that each product delivers tangible benefits.
Common Ingredients in the New Luque Series (All Moisturizers)
All products in the new “Luque” series are formulated without fragrance, mineral oil, tar-based dyes, ethyl alcohol, and parabens (preservatives), catering to a wide range of skin sensitivities.
New Product Lineup Highlights
The refreshed “Luque” line introduces a comprehensive range of products, each designed with specific benefits to enhance skin’s radiance and health:
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W Cleansing Cream (Cleansing & Face Wash)
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Content: 150g
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Price: 2,530 yen (tax included)
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Features: This cream-to-oil cleanser effectively removes makeup and impurities while maintaining skin’s moisture. It lifts dirt and sebum from pores and texture, rinsing away smoothly, leaving skin soft and hydrated with adherent hyaluronic acid.
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W Cleansing Foam (Cleansing & Face Wash)
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Content: 100g
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Price: 2,860 yen (tax included)
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Features: A rich, resilient foam that removes makeup and sebum without collapsing. It utilizes new “Moist HOSC Base” technology to lift impurities while hydrating, ensuring a clean yet moisturized finish.
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Gel Wash (Face Wash)
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Content: 150g
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Price: 2,200 yen (tax included)
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Features: This gel-type face wash prepares skin for makeup by smoothing and hydrating it. It forms a moisturizing veil upon rinsing, making it ideal for a quick and refreshing morning routine without needing to lather.
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Conc (Wipe-off Lotion)
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Content: 210mL (refill 200mL)
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Price: 3,520 yen (tax included), refill 3,190 yen (tax included)
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Features: Removes roughness and dullness, restoring healthy skin. It softens the stratum corneum, allowing moisture to penetrate deeply, leading to smooth skin less prone to problems.
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Lotion 1 (Protective Lotion)
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Content: 210mL (refill 200mL)
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Price: 3,520 yen (tax included), refill 3,190 yen (tax included)
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Features: A fermented essence lotion that plumps skin with moisture and clarity. It offers a fresh, smooth texture, perfect for warmer seasons or morning use. Contains 16 moisturizing ingredients, including fermented rice extract and high-absorption Vitamin C derivative.
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Lotion 2 (Protective Lotion)
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Content: 210mL (refill 200mL)
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Price: 3,520 yen (tax included), refill 3,190 yen (tax included)
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Features: A rich, dense fermented essence lotion that plumps skin with moisture and clarity. Its luxurious texture is ideal for colder seasons or nighttime use, delivering the same powerful blend of 16 moisturizing ingredients as Lotion 1.
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Milk (Emulsion)
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Content: 84mL (refill 80mL)
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Price: 4,070 yen (tax included), refill 3,740 yen (tax included)
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Features: This emulsion achieves a smooth skin surface, rapid penetration, and lasting hydration without stickiness. It provides a plump, firm sensation, satisfying those who seek rich moisture without a heavy feel.
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Cream
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Content: 30g
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Price: 4,620 yen (tax included)
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Features: A cream designed to restore bouncy firmness from deep within. Applied at night, it deeply moisturizes, leading to vibrant, firm, and soft skin by morning—much like after a good night’s sleep, making makeup application a delight.
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Embracing the Future of Skincare
This renewal of “Luque” signifies a forward-thinking approach in the Japanese beauty landscape, prioritizing individualized skin health over rigid demographic targeting. As one beauty enthusiast commented, “It’s refreshing to see a brand focus on what my skin truly needs, rather than telling me what I should be using based on my age.” This philosophy resonates deeply with modern consumers seeking personalized and effective solutions.
The launch of the refreshed “Luque” series on May 21 through door-to-door sales, Naris Cosmetics stores, and the official online shop is poised to make a significant impact. By combining long-standing research with innovative ingredients like Holy Basil Extract, Naris Cosmetics is not just offering new products, but inviting consumers into a more personal and radiant skincare journey. This commitment to foundational skin strength and individual brilliance will surely influence the future of kawaii-inspired beauty, emphasizing inner vitality as the ultimate glow for global consumers.
For more information, visit the official Naris Cosmetics website:
