cosme910: A “Node of Beauty” in Asahikawa
The cosme910 store, in particular, has undergone a dramatic transformation, expanding its floor space to approximately 298.39 square meters. This enlargement facilitates the introduction of 12 new brands, bringing the total to around 30, and significantly bolstering categories such as fragrances, beauty appliances, and men’s cosmetics. The vision behind this redesign is to create a “Node of beauty,” a concept that draws inspiration from Asahikawa’s rich natural environment and its urban charm.
The interior design, imagined as a “forest in the city,” features warm wooden fixtures and a striking tree-shaped display at its core. This design serves as a symbolic junction, where the city meets nature, and individuals connect to discover their unique beauty. The open layout encourages both self-selection and personalized counseling, fostering a community where beauty can be enjoyed by all generations.
The store is thoughtfully organized into three distinct zones:
-
Brand Forest: Showcasing a wide range of products from individual brands.
-
Attractive Zone: A dynamic POPUP area for seasonal themes and new item introductions.
-
Self-Selection: An inviting space to explore niche brands, original selections, and new arrivals at one’s own pace.
Enhanced Services and Exclusive Offerings
cosme910 Aeon Mall Asahikawa Ekimae is set to introduce several services and brands for the first time in the Asahikawa area, enriching the local beauty scene. New brands making their debut include PAUL & JOE, NEAL’S YARD REMEDIES, and Waphyto, offering fresh options for existing customers and attracting new beauty seekers.
The store’s “Only-One Counseling” service has been further refined, ensuring that each customer receives tailored advice and product recommendations in a comfortable, approachable setting. A newly established fragrance corner invites exploration of popular brands like NARCISO RODRIGUEZ, ISSEY MIYAKE PARFUMS, and Maison Margiela, alongside the award-winning ERAM, promising a scent for every preference. The store also pioneers cosme910’s first-ever cleansing bar, a novel space for customers to try products, refresh between trials, and engage in a deeper, hands-on beauty experience. Additionally, a dedicated touch-up counter offers quick advice alongside self-testing opportunities, while the “Men’s Wall” expands the beauty conversation to a previously underserved demographic, creating an inviting space for men to explore and enjoy beauty.
cosmeteria: A Fresh Look with Floral Elegance
Concurrently, cosmeteria Aeon Mall Asahikawa Ekimae also undergoes a significant refresh. This includes the addition of a new makeup table and touch-up space, inviting customers to freely experiment with items and receive quick, helpful tips. Building on the popularity of existing brands like JILL STUART, cosmeteria will proudly introduce Flora Notis JILLSTUART, a fragrance brand centered on the sophisticated scents of flowers. This addition aims to deepen the satisfaction of loyal fans and attract new customers drawn to the allure of exquisite fragrances.
Celebrate with a “Blooming Sakura” Campaign
To commemorate this grand renewal, a special participatory campaign will run from April 17 to May 17. Customers are invited to discover their favorite spring colors among various items displayed in the Attractive Zone, then adorn a “petal charm” onto a central symbolic tree. This collective effort aims to “bloom the earliest cherry blossoms in Hokkaido” right within cosme910 Aeon Mall Asahikawa Ekimae, creating a beautiful, shared experience.
Beyond this heartwarming activity, purchase incentives await. Customers spending over 3,000 JPY (excluding tax) at cosme910 or over 5,000 JPY (excluding tax) at cosmeteria will receive a sample set. For those making purchases over 9,100 JPY (excluding tax) at cosme910, a special limited-edition cherry wood mirror charm, crafted from Hokkaido-sourced cherry trees, will be added to the sample set. Additionally, from April 17 to May 6, customers can enjoy double loyalty points, earning 20 points for every 1,000 JPY spent (normally 10 points).
“Connecting Circles of People”: A New Brand Statement
In conjunction with the renewal, cosme910 has unveiled a new brand statement: “Connecting circles of people.” This philosophy underscores the belief that “the protagonist of cosme910 is ‘people’.” It emphasizes nurturing individual radiance and smiles, recognizing that these positive ripples extend to the surrounding community and the entire city. The statement also highlights an inclusive approach to beauty, transcending gender and age, and promises personalized “Only-One Counseling” in a welcoming environment reminiscent of a large, wood-scented table. It’s a beautiful sentiment, reminding us that beauty is not just about products, but about the joy and connections they foster.
株式会社くどう (Kudo Co., Ltd.), the operator of cosme910, has a rich history, having started as a pharmacy in Asahikawa in 1954. With a long-standing commitment to both pharmaceutical and cosmetics businesses, the company now manages four cosme910 and cosmeteria stores across Asahikawa and Sapporo, alongside its original pharmacy. Their strength lies in the diverse brand lineup, built on trusted relationships with manufacturers, and a customer-centric approach that prioritizes dialogue and personalized service.
This revitalization of cosme910 and cosmeteria at Aeon Mall Asahikawa Ekimae is more than just a store expansion; it’s a bold step forward in redefining the beauty retail experience in Hokkaido. By blending innovative services, a diverse product range, and a profound commitment to community, it sets a new standard for how beauty can connect and uplift individuals. For enthusiasts of Kawaii culture abroad, this evolution signifies a growing trend in Japan to create immersive, personalized, and community-focused retail spaces, moving beyond mere transactions to foster genuine engagement and shared delight in the world of beauty.
Store Information:
-
cosme910 Aeon Mall Asahikawa Ekimae
-
Address: Aeon Mall Asahikawa Ekimae 2F, 7-2-5 Miyashita-dori, Asahikawa, Hokkaido 070-0030
-
Hours: 10:00 – 21:00
-
Area: Approx. 298.39㎡
-
Brands: Approx. 30
-
Official Site: https://910y.co.jp/cosme910/
-
Instagram: https://www.instagram.com/cosme_910/?hl=ja
-
-
cosmeteria Aeon Mall Asahikawa Ekimae
-
Address: Aeon Mall Asahikawa Ekimae 2F, 7-2-5 Miyashita-dori, Asahikawa, Hokkaido 070-0030
-
Hours: 10:00 – 21:00
-
Area: Approx. 26坪 (approx. 86㎡)
-
Brands: Approx. 10
-
