Hokkaido’s Spring Celebration: HBC Spring Festival 2026 Unveils Full Program!Get ready for two days of live broadcasts, beloved character greetings, and exclusive goods at Shinsapporo Sunpiazza.
Hokkaido Broadcasting Co., Ltd. (HBC) has officially announced the complete stage program and guest lineup for the “HBC Spring Festival 2026,” set to take place on March 28th (Saturday) and 29th (Sunday), 2026. This free-admission event, held at the 1F Hikari no Hiroba of Shinsapporo Sunpiazza, directly connected to Shinsapporo Station, promises a vibrant celebration for all ages.
The festival is a collaborative effort by HBC Television, HBC Radio, and the web media “Sitakke,” designed as a token of gratitude to their loyal audience. Attendees can look forward to a unique opportunity to interact with their favorite personalities, moving beyond the screen and airwaves to enjoy a real-world connection. From families with young children to dedicated program fans, everyone is invited to partake in this special two-day event.
Event Highlights
The “HBC Spring Festival 2026” is packed with diverse attractions:
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Program Special Stages: Engaging performances by personalities from HBC Radio, TV, and Sitakke, featuring interactive quiz corners where participants can win prizes.
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Monsuke Greeting Time: Hokkaido Broadcasting’s iconic character, Monsuke, will make special appearances, offering fun activities tailored for children. Monsuke, much like other regional mascots in Japan, embodies the spirit of local charm and entertainment.
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Exclusive Merchandise & Food Sales: A wide array of “HBC program collaboration goods” will be available, alongside merchandise for “Hokkaidōbutsu,” a new short anime scheduled to begin broadcasting in April. Additionally, a limited quantity of special collaboration bread, a result of the “Icchan Oishii HBC” and “Donguri” partnership, will be on sale, filling the air with delightful aromas.
The detailed timetable for both days is now public, showcasing a rich variety of programs.
Among the many scheduled events, HBC Radio will host stages for popular shows like “Yuga Terminal,” “Hitori no Yoru ni Anata to Atashi no Sitakke Radio,” “Hello! JPOP Ontaku,” and “Fighters de Night!!,” celebrating 20 years of supporting the local baseball team. On the television front, “Kyō Doki!” will feature engaging quiz corners, while a special collaboration stage will unite “Gucchi-na!” and “Satabura” for an interactive experience including a “Gucchi Auction” and “Which do you want to eat SHOW.”
For those unable to attend in person, portions of the event will be streamed live on the HBC Radio Official YouTube channel. Please note that some stages may not be available for online viewing. Further details on each stage’s content can be found on the HBC official website.
This festival represents a unique opportunity for the community to engage directly with the media that serves them, fostering a deeper connection and celebrating local talent. The blend of entertainment, character interactions, and local gourmet offerings creates a memorable experience, reflecting the warm and engaging spirit of Hokkaido. Fans are surely buzzing with excitement to meet their favorite HBC personalities face-to-face, a rare chance to bridge the gap between screen/radio and reality!
The “HBC Spring Festival 2026” not only offers entertainment but also strengthens the bond between a local broadcaster and its audience, showcasing the vibrant media landscape of Hokkaido. It’s a wonderful example of how local events can bring joy and connection, potentially inspiring similar community-focused celebrations elsewhere.
