A Shimmering Debut: The PLAZA Exclusive Fruity Glam Tint #P102 Glimmer
This limited-edition lip tint, priced at 1,980 yen (tax included), will be available exclusively at PLAZA stores across Japan. As a special release, it is a quantity-limited item, so those eager to add a touch of sparkle to their spring look should act quickly. Please note that some stores may not carry this product, and it will be sold while supplies last.
Unveiling the ‘Night-Glowing Lip’
The Fruity Glam Tint is renowned for its high-moisture formula, delivering long-lasting hydration and a clear, glossy finish that keeps lips feeling supple and looking vibrant for hours. With #P102 Glimmer, Laka introduces the series’ first-ever pearl-infused color. This ‘night-glowing lip’ (夜映えリップ) is inspired by the breathtaking beauty of cherry blossoms under the night sky, designed to reflect light with delicate shimmer. It features a harmonious blend of pink and gold multi-colored pearls, creating a soft, radiant MLBB (My Lips But Better) pink-beige shade.
Laka: Inspiring Expression Beyond Boundaries
Laka, launched in May 2018, stands as Asia’s first gender-neutral makeup brand. It consistently challenges traditional beauty norms and gender-based expectations, offering innovative products that add color to daily life. The brand aims to inspire everyone to express themselves freely, beyond predefined rules. As one fan enthusiastically shared, “Laka always brings something fresh and inclusive to the table – this new shade feels like a little piece of magic for my everyday look!”
To explore more from Laka, visit their official channels:
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Laka Qoo10 Official Store: https://www.qoo10.jp/shop/lakaofficial
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Laka Official Instagram: https://www.instagram.com/laka.beauty.japan
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Laka Official X: https://twitter.com/LakaBeauty_JP
This PLAZA-exclusive release highlights the continuing trend of K-beauty brands collaborating with Japanese retailers to offer unique, limited-edition items that resonate with local aesthetics. It reflects a growing desire for personalized, expressive makeup that combines high performance with a touch of whimsical charm, further enriching the global appeal of Kawaii beauty culture.
