- FRUITS ZIPPER and CREATEs Unite for “360-Degree Kawaii” Hair Styling!
- Unlocking “360-Degree Kawaii” with a Special Collaboration
- Professional Quality Meets Idol Charm
- Exclusive Perks and Launch Campaigns
- Product Details
- Experience “Happy Me, 360-Degree Kawaii.”
- About FRUITS ZIPPER
- About CREATEs
- The Future of Kawaii Culture
FRUITS ZIPPER and CREATEs Unite for “360-Degree Kawaii” Hair Styling!
Idol sensation FRUITS ZIPPER teams up with beauty expert CREATEs, launching a vibrant new cordless straight iron collection designed for ultimate cuteness on the go.
Unlocking “360-Degree Kawaii” with a Special Collaboration
Japanese idol group FRUITS ZIPPER, known for spreading “NEW KAWAII” culture globally, has announced an exciting collaboration with CREATEs, a leading hair iron brand trusted by beauty professionals. This partnership introduces a special collection centered around the “9012 Ion Cordless Straight Iron,” aiming to empower users to achieve “360-degree Kawaii” hairstyles effortlessly.
The collaboration sets, available in all seven of FRUITS ZIPPER’s vibrant member colors, were unveiled on March 15, 2026, with pre-orders commencing on the CREATEs official online shop. These exclusive sets will also make their public debut at the “CREATEs presents IDOL RUNWAY COLLECTION 2026 Supported by TGC,” where CREATEs serves as a platinum partner.
Professional Quality Meets Idol Charm
CREATEs has a long-standing reputation for providing high-quality hair irons to stylists and artists, supporting countless idol performances and photoshoots. Leveraging this professional expertise, the “9012 Ion Cordless Straight Iron” is designed for ease of use, allowing anyone to achieve salon-quality styles. The brand’s commitment to enabling individual expression perfectly aligns with FRUITS ZIPPER’s philosophy of embracing diverse values and self-identity.
The collaboration brings together the lightness and portability of the “9012 Ion Cordless Straight Iron” with FRUITS ZIPPER’s unique aesthetic. Each set includes the compact cordless straight iron, a dedicated silicone cover, a matching pouch, and a hair clip, all adorned with FRUITS ZIPPER branding and individual member character designs.
The “9012 Ion Cordless Straight Iron” is perfectly sized to fit into the accompanying pouch, making it ideal for styling on the go, whether for daily outings, live concert tours, or “oshi-katsu” (fan activities). Despite its compact form, it boasts professional-grade specifications. The silicone cover and hair clips feature charming character illustrations and names for each member, adding a special touch unique to this collaboration.
Exclusive Perks and Launch Campaigns
To celebrate the launch, customers purchasing the collaboration sets from the CREATEs official online shop or participating retailers will receive a limited-edition trading card featuring FRUITS ZIPPER off-shot photos from the photoshoot. These novelty items are available while supplies last.
Furthermore, an exclusive early bird pre-order campaign is underway on the CREATEs official online shop. Customers who place an order by 23:59 on April 13, 2026, will be entered into a lottery to win one of seven “Original Postcards” signed by all FRUITS ZIPPER members.
Product Details
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Product Name: 【FRUITS ZIPPER Collaboration Limited Set】9012 Ion Cordless Straight Iron
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Release Date: March 15, 2026 (Sunday)
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Variations: 7 types (Ruka Nakagawa Set, Mana Manaka Set, Yui Sakurai Set, Suzuka Chinzei Set, Noel Hayase Set, Karen Matsumoto Set, Amene Tsukiashi Set)
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Price: ¥13,200 (tax included)
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Contents: 9012 Ion Cordless Straight Iron, Silicone Cover, Hair Clip, Pouch
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Available at: CREATEs official online shop, ASOBI MALL, and select retailers nationwide (sequential release)
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Feature Page: https://createsnet.shop/Page/Feature/FRUITS_ZIPPER-9012.aspx
For more detailed product information, please visit the feature page.
Experience “Happy Me, 360-Degree Kawaii.”
A special promotional movie featuring FRUITS ZIPPER, along with member comment videos and behind-the-scenes footage from the photoshoot, will be progressively released on the CREATEs official YouTube channel starting March 16, 2026. Witness FRUITS ZIPPER members transform their hair into “360-degree Kawaii” styles using the “9012 Ion Cordless Straight Iron,” achieving smooth, shiny looks with perfectly styled bangs and wisps.
“It’s truly about being ‘Happy Me, 360-Degree Kawaii.’ This collaboration lets everyone embrace that feeling easily!” says a fan of the new concept.
About FRUITS ZIPPER
FRUITS ZIPPER is an idol group launched by ASOBISYSTEM’s “KAWAII LAB.” project, aiming to share idol culture with the world. Their name, combining “FRUIT” (to bear fruit) and “ZIP” (to give energy), signifies their mission. With the concept of “From Harajuku to the World,” they strive to broadcast “NEW KAWAII” from Harajuku, a hub of diverse culture and fashion.
About CREATEs
CREATEs (https://createsnet.jp/) is a leading hair care appliance manufacturer, holding the No. 1 market share for curling irons in hair salons. Since developing the perm machine in 1976, they have continuously innovated with ion dryers and irons. Their unique Create Ion® technology, inspired by natural forces, has earned numerous patents and trademarks globally, making them a trusted brand for professionals and artists worldwide. The “9012” line, CREATEs’ second brand, focuses on collaborations with Z-generation fashion icons.
The Future of Kawaii Culture
Through this collaboration between FRUITS ZIPPER and CREATEs, the captivating appeal of Japan’s idol culture is set to reach an even broader international audience. By merging professional beauty tools with the vibrant energy of “NEW KAWAII,” this initiative not only offers innovative styling solutions but also serves as a delightful gateway for global fans to experience the essence of Japanese pop culture. It highlights how everyday beauty can be transformed into an act of joyful self-expression, echoing the spirit of “Kawaii” that continues to inspire worldwide.
