PANACÉE TOKYO’s ‘EYÉDIT’ Eyelash Serum Takes Center Stage at Fes Liaison
Discover the “Lash x Skincare” Revolution with a 100% Repeat Purchase Rate Sensation
PANACÉE TOKYO, a salon-exclusive brand by Infinite International Co., Ltd., is poised to make a significant impact at the upcoming lifestyle exhibition, “Fes Liaison.” The event, scheduled for March 18th and 19th, 2026, in Omotesando, Tokyo, will serve as the platform for attendees to experience and purchase the highly anticipated new eyelash serum, ‘EYÉDIT.’ This product has already generated considerable buzz within the industry, with some stores reporting an astonishing 100% repeat purchase rate during its test introduction and pre-sales phase.
Experience ‘EYÉDIT’ Directly at Fes Liaison
Visitors to the PANACÉE TOKYO booth will have the unique opportunity to directly engage with ‘EYÉDIT.’ This includes feeling its innovative texture, applied with fingers from an airless pump, and admiring the serum’s distinctive, beautiful blue color, which is derived from the natural mineral malachite (peacock stone). The exhibition provides a chance to immerse oneself in this “lash x skincare” new habit, developed in collaboration with on-site eye stylists.
The “Fes Liaison” event details are as follows:
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Dates: March 18 (Wednesday) and 19 (Thursday), 2026
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Time: 11:00 AM to 6:00 PM
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Venue: World Kitaaoyama Building 1F Exhibition Space
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Access: 3-5-10 Kitaaoyama, Minato-ku, Tokyo (3-minute walk from Omotesando Station)
Unveiling ‘EYÉDIT’: The Sensitive Skin Eyelash Serum
‘EYÉDIT’ challenges the conventional wisdom that eyelash serums must come with the trade-off of potential skin irritation. Bearing the philosophy, “Lashes with intention, skin with ease. Serum is not just about lengthening, but nurturing,” this product was developed based on the genuine feedback of professional eye stylists, making it suitable for sensitive skin.
The product’s core features are designed to redefine eye care:
- Dual Power of Pidioxydil and Grape Stem Cells: It combines Pidioxydil, noted for its gentle formulation, with grape stem cell extract, known for neutralizing reactive oxygen species. This synergistic blend aims to create an ideal skin environment around the eyelashes, free from concerns about pigmentation.
- “Eye Zone Revolution” for Finger Application: Moving away from traditional brush applicators, ‘EYÉDIT’ is designed to be applied to the entire eye area with a finger. This method not only cares for eyelashes but also simultaneously addresses concerns like eyelid dullness and fine lines, offering a holistic eye zone treatment.
- Toxic-Free & Vegan Formulation for Sensitive Skin: The serum is meticulously formulated to exclude potentially irritating ingredients. Instead, it is richly infused with five types of ceramides, niacinamide, and sodium hyaluronate. Furthermore, it is a 100% vegan product, containing no animal-derived ingredients (Vegan Society certification in the UK pending).
Product Overview:
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Product Name: EYÉDIT
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Contents: 10ml
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Price: 6,600 JPY (tax included)
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Features: Suitable for sensitive skin, pigmentation-free, UK Vegan Society certification pending.
About PANACÉE TOKYO
The brand PANACÉE TOKYO champions the concept of “Gentle to yourself, beautiful always.” It aims to empower busy individuals and those who prefer simplicity to achieve beauty without self-reproach. The brand focuses on a minimalist and straightforward approach, without compromising on efficacy. By emphasizing “what not to include,” PANACÉE TOKYO strives to deliver authentic beauty that restores Japanese women’s natural skin radiance.
The Future of Lash & Skincare
The launch of ‘EYÉDIT’ signals an exciting shift in the beauty industry, particularly for those seeking effective yet gentle solutions. This innovative “lash x skincare” approach, prioritizing both lash growth and overall eye zone health, could set a new standard for beauty routines, especially in the evolving landscape of Kawaii culture abroad, where holistic and gentle self-care is increasingly valued.
