Kerastase Unveils “Gloss Absolu” in Japan: The Secret to Water-Light Shine and Effortless Hair

kawaii haircare japan news

The Innovative “Water-Light Drop Technology”

At the heart of “Gloss Absolu” is Kerastase’s unique “Water-Light Drop Technology.” This advanced system envelops the hair in a delicate, moisture-rich “thin glossy veil” through three distinct approaches, resulting in bouncy, manageable locks.

    • Voluminous Firmness: It deeply hydrates hair fibers, imparting a plump, firm feel from within.

    • Smooth Cuticles: The technology repairs surface irregularities, creating a mirror-like finish that reflects light evenly.

    • Thin Glossy Veil Coating: It coats the hair without adding excessive weight, providing a natural luster and protecting against external factors like dryness and heat.

Kerastase reports that a single use can double hair’s shine and maintain manageability for two days, though individual results may vary. This performance suggests a new standard for effortless, radiant hair.

Product Lineup: A Symphony of Shine

【OUR SUPER HERO】Glaze Drops

This luxurious hair oil, priced at 5,940 yen (tax included) for 45mL, promises to deliver dewy, bouncy, water-light glossy hair. Its jewel-like bottle design makes it a stylish accessory, transforming daily hair care into a new ritual.

Kerastase Glaze Drops

Features:

    • Contains 98% shine-protective ingredients.

    • Spreads uniformly to the hair ends with a smooth texture.

    • Instantly provides ultimate shine and smoothness.

    • Wild Rose Oil³: Forms a thin glossy veil, gently enveloping hair for astonishingly smooth, manageable ends.

    • Achieves transparent, water-light glossy hair without excess weight.

Key Ingredient:

    • Wild Rose Oil³ (Canina Rose Flower Extract, shine-protective ingredient): Extracted and blended from carefully selected petals of wild roses native to central France, it envelops hair in a glossy veil, protecting it while imparting high luster and natural shine.

【INSTA GLAZE】Flash Glaze

Available in a main size of 250mL for 5,500 yen (tax included) and a mini size of 75mL for 1,870 yen (tax included), this treatment instantly illuminates hair like a flash, utilizing “Triple Acid”⁴ to enhance shine.

Kerastase Flash Glaze

Features:

    • Hydrates and firms each strand, delivering rich volume.

    • Creates a smooth, even hair surface for soft, supple, manageable hair down to the ends.

    • Boosts hair’s reflectivity for dazzling shine.

    • Prevents tangles, making hair easy to comb.

Key Ingredients:

Kerastase’s pursuit of shine led to the “Triple Acid”⁴ care, a blend of three essential acids that maximize hair’s potential:

    • Hyaluronic Acid⁵ (Sodium Hyaluronate, moisturizing ingredient): Deeply penetrates hair to retain moisture.

    • Glycolic Acid (hair styling ingredient): Smoothes the hair surface, creating a foundation that easily reflects light.

    • Lactic Acid (chelating ingredient): Envelops sebum for glossy hair.

    • Wild Rose Oil³: Envelops hair in a glossy veil, protecting it while imparting high luster and natural shine.

Bain Crème Hydra-Glaze (Shampoo)

This creamy shampoo, priced at 4,180 yen (tax included) for 250mL, 1,540 yen for 80mL (mini size), 7,480 yen for 500mL, and 6,380 yen for 500mL (refill), builds a foundation for shine, beautifully reflecting light with plump moisture from within.

Kerastase Bain Crème Hydra-Glaze

Features:

    • Cleanses hair surface and scalp while removing excess sebum.

    • Smoothes cuticles to enhance shine.

    • Intensely hydrates and moisturizes for manageable hair.

    • Its creamy foam texture prevents tangles and smoothens hair for easy detangling.

Key Ingredients:

    • Hyaluronic Acid⁵ (Sodium Hyaluronate, moisturizing ingredient): Deeply penetrates hair to retain moisture.

    • Glycolic Acid (hair styling ingredient): Smoothes the hair surface, creating a foundation that easily reflects light.

    • Wild Rose Oil³: Envelops hair in a glossy veil, protecting it while imparting high luster and natural shine.

Masque Crème Hydra-Glaze (Hair Mask)

For those struggling with frizzy hair, this lightweight yet bouncy hair mask is priced at 7,260 yen for 200mL (main size) and 3,520 yen for 75mL (mini size). It offers intensive shine and manageability care 2-3 times a week.

Kerastase Masque Crème Hydra-Glaze

Features:

    • Repairs damage while preventing hair frizz, gathering hair with a light texture.

    • Intensely moisturizes hair fibers, leading to well-hydrated hair.

    • Provides smooth, glossy, easy-to-comb hair.

Key Ingredients:

    • Hyaluronic Acid⁵ (Sodium Hyaluronate, moisturizing ingredient): Deeply penetrates hair to retain moisture.

    • Glycolic Acid (hair styling ingredient): Smoothes the hair surface, creating a foundation that easily reflects light.

    • Wild Rose Oil³: Envelops hair in a glossy veil, protecting it while imparting high luster and natural shine.

Glaze Milk (Hair Milk)

This milk spray, available for 6,270 yen (main size, 190mL) and 2,750 yen (mini size, 45mL), leads to glossy, smooth hair. Used before drying, it prevents tangles and helps achieve that coveted glossy, smooth finish.

Kerastase Glaze Milk

Features:

    • Used before drying, it resolves tangles and facilitates blow-drying.

    • Protects hair from external factors like humidity, suppressing frizz and waves, and delivering manageable hair down to the ends.

    • Hydrates each strand and smoothes cuticles, leading to glossy hair.

    • Protects hair from heat, such as from hairdryers.

Key Ingredients:

    • Hyaluronic Acid⁵ (Sodium Hyaluronate, moisturizing ingredient): Deeply penetrates hair to retain moisture.

    • Glycolic Acid (hair styling ingredient): Smoothes the surface, creating a foundation that easily reflects light.

    • Lactic Acid (chelating ingredient): Envelops sebum for glossy hair.

    • Wild Rose Oil³: Envelops hair in a glossy veil, protecting it while imparting high luster and natural shine.

A Fresh Floral Woody Fragrance

The “Gloss Absolu” series is infused with a fresh, floral woody fragrance. It begins with a vibrant burst of citrus, evolves into a glamorous floral bouquet, and settles into warm sandalwood and vanilla notes. This evolving aroma aims to evoke the feeling of strolling through the streets of Paris with a bouquet of flowers, offering a luxurious haircare experience that instills confidence. The soft, lingering scent promises to be a delightful journey for the senses.

Kerastase Gloss Absolu Fragrance Notes

    • TOP: Bergamot & Lemon

    • HEART: Floral Bouquet

    • BOTTOM: Vanilla & Sandalwood

Kerastase’s Enduring Philosophy

Since its inception in Paris in 1964, Kerastase has championed the belief that “beautiful hair stems from a healthy scalp.” The brand has consistently pursued the ultimate “at-home salon experience,” blending advanced research with professional stylist expertise. “Hair is self-expression. Uncompromising radiance for you.” This ethos guides Kerastase in its mission to offer tailored care that addresses evolving hair concerns, helping individuals overcome daily hair dilemmas to achieve uncompromising radiance. Each touch, each scent, aims to restore self-confidence and enrich daily life with a luxurious experience.

This new series, “Gloss Absolu,” represents a significant step forward in achieving hair that feels as light as it looks luminous. For those seeking to elevate their haircare routine, this launch offers a compelling new option. For more details, visit Kerastase Japan’s official website.

editor
kawaii

Japan, often seen as a country that seamlessly integrates tradition and technology, is a region full of rich culture and technological advancements. It is continuously evolving and propelling towards progress, which has been evident in the latest news emerging from the country. We delve deeper into some of these fascinating developments happening in all facets of Japanese society.

kawaii follow
kawaii haircare japan news
kawaii follow
×
Copied title and URL