CAROME. Marks 7th Anniversary with a Luminous Limited Edition Eyeliner
Japanese beauty brand CAROME., spearheaded by producer Akemi Darenogare, is celebrating the 7th anniversary of its highly popular liquid eyeliner with a sparkling new addition: the limited edition “PEARL PINK” liquid lameliner. This new product promises to infuse eyes with a shimmering glow, perfect for the coming spring season, and will be available starting March 23, 2026, with a先行発売 (pre-sale) at Don Quijote stores.
Since its launch on April 1, 2019, the CAROME. Waterproof Liquid Eyeliner has captivated users with its unwavering commitment to being “unsmudgeable,” a core value championed by Akemi Darenogare herself. Now, for this significant 7-year milestone, the brand introduces its first-ever glitter eyeliner. This isn’t just any glitter; it’s a carefully balanced design that adds an adult elegance to the eyes, a subtle sparkle that complements, rather than overwhelms, the signature black line.
Introducing the CAROME. WATERPROOF LIQUID LAMELINER
This anniversary product is designed to create unforgettable eye looks without excessive embellishment, focusing on enhancing natural beauty with a delicate radiance.
POINT 01: A Glimmering Gaze That Lingers
Infused with ultra-fine glitter and polarized pearls, the new lameliner subtly catches the light, adding a transparent and radiant finish to the eyes. The delicate pink sheen also enhances blood circulation, bringing out depth and a three-dimensional effect that lasts all day, from morning to night.
POINT 02: Enduring Sparkle with High Adhesion
Just like CAROME.’s classic black liners, the “PEARL PINK” lameliner incorporates the brand’s unique “Combination Film Formula.” This ensures that the glitter remains intact without looking powdery, resisting tears, sweat, and smudging. It’s a reliable choice for the vibrant spring and summer seasons ahead.
POINT 03: Smooth, Rich Lines, Even with Glitter
The 0.1mm brush tip allows for incredibly smooth and precise application, from ultra-fine to bold lines. This versatility makes it perfect for the inner corners of the eyes, along the lash line, or to highlight the tear bags. The brush is also designed to hold liquid well, preventing drying and reducing brush splitting.
Product Overview & Availability
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Product Name: CAROME. Waterproof Liquid Lameliner
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Volume: 0.5mL
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Price: 1,760 JPY (tax included)
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Color: Pearl Pink (Limited Edition)
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Release Dates:
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March 23, 2026 (Mon): Pre-sale at Don Quijote stores nationwide.
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April 1, 2026 (Wed): Official Online Store, Rakuten, and Amazon.
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Late April 2026 onwards: Sequential release at variety stores and drugstores nationwide (excluding some locations).
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Anniversary Celebrations
To further commemorate this special occasion, CAROME. is hosting exciting campaigns:
- SNS Present Campaign: From April 1 to May 8, 2026, customers who purchase the lameliner and post on social media, mentioning the official account, will be entered into a lottery. 77 lucky winners will receive a set of all four CAROME. Eyeliner Black Collection colors, along with a 7th-anniversary visual card signed by Akemi Darenogare.
- Anniversary Wrapping Bus: A special CAROME.ラッピングバス (wrapping bus) will run for a limited time in the Shibuya, Harajuku, and Omotesando areas from April 1 to April 7, 2026. The bus will feature the “I won’t smudge” 7th-anniversary visual, offering a chance to see the brand’s iconic message on the streets of Tokyo.
A Message from Akemi Darenogare
“CAROME.’s eyeliner has reached its 7th anniversary,” shared Akemi Darenogare. “Honestly, I’m surprised it’s already been seven years. It started with just the desire to create an eyeliner that truly doesn’t smudge, and now it has become an item that has been picked up by so many people, with cumulative sales exceeding 3.9 million units. I am truly grateful to everyone who has supported us for these seven years.
This ‘PEARL PINK’ is a glitter liner that I challenged myself to create precisely because it is such a milestone. The black line remains firm, but the glitter is adult-like, subtle, and truly ‘enhances.’ I developed it with my own sense of balance in mind. It’s a limited color created with seven years of gratitude. I would be delighted if you would pick it up.”
CAROME. embodies the philosophy, “I am fine as I am. Only change my makeup.” The brand name, derived from the Italian “CARO” (dear) and “ME” (me), reflects Akemi Darenogare’s personal journey of self-love, overcoming past insecurities. This new lameliner continues that tradition, offering a subtle yet impactful way to embrace and enhance one’s unique beauty.
For more information on CAROME. and its products, visit their official platforms:
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CAROME. Official Website: https://carome.jp/
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CAROME. Official Instagram: https://www.instagram.com/carome__official/
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Akemi Darenogare Instagram: https://www.instagram.com/darenogare.akemi/
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Akemi Darenogare X: https://x.com/the_darenogare
This limited-edition “PEARL PINK” lameliner represents a beautiful evolution for CAROME., blending its trusted performance with a fresh, radiant aesthetic. As Japanese beauty continues to inspire, this blend of reliability and subtle sparkle offers a new dimension to Kawaii makeup, inviting consumers worldwide to embrace gentle glamour and self-expression.
