ROUGE VIF Brings Parisian Flair to Yurakucho Marui
Tokyo’s vibrant fashion scene just got a touch more Parisian chic with the grand opening of ROUGE VIF’s new store at Yurakucho Marui. Starting March 11, 2026, fashion enthusiasts can immerse themselves in a world of effortless elegance, complete with exclusive items and special campaigns designed to celebrate its grand debut.
Located on the 4th floor of Yurakucho Marui, the new ROUGE VIF store promises to be a haven for those seeking sophisticated yet comfortable attire. The brand, known for its “FRENCH CHIC” concept, aims to capture the essence of “Les gens des cafés Parisiens” – the stylish people who gather in Parisian cafes. The philosophy revolves around achieving beauty without undue effort, offering versatile, comfortable, and flattering clothing that boosts one’s mood.
ROUGE VIF’s collection features standard items quintessential to French style, such as tailored jackets and classic trench coats, reinterpreted with a contemporary sensibility. Alongside these staples, shoppers will find a diverse range of soft-form tops and elegant accessories, ensuring a complete wardrobe for the modern woman.
Exclusive Campaigns Mark the Grand Opening
To commemorate the new store’s launch, ROUGE VIF has prepared several exciting initiatives:
- Open Commemoration Novelty: Customers spending ¥8,800 (tax included) or more will receive an original tote bag and keychain on a first-come, first-served basis. These stylish accessories, featuring French messaging, are perfect for adding a touch of flair to any ensemble. Quantities are limited, so early visitors are encouraged.
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Open Commemoration Special Order Item: A limited edition REMI RELIEF × ROUGE VIF custom T-shirt, priced at ¥10,450 (tax included), will be available. This collaboration piece offers a unique blend of both brands’ aesthetics.
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POPUP Event: From March 11 until the end of March, a special POPUP event featuring the brand will be held, offering even more fashion choices.
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ABAHOUSE MEMBERS 10% POINT Back: From March 20 to March 29, ABAHOUSE MEMBERS will receive 10% point back on their purchases.
Visit the New ROUGE VIF Yurakucho Marui Store
Fashionistas across Tokyo are buzzing with anticipation, eager to discover their next ‘compliment-worthy outfit’ at the new ROUGE VIF. The store’s inviting atmosphere and carefully curated collection are sure to offer an enriching shopping experience.
Store Information:
ROUGE VIF Yurakucho Marui Store
〒100-0006 Tokyo, Chiyoda-ku, Yurakucho 2-7-1 Yurakucho Marui 4F
TEL: 03-6257-5521
Business Hours: 11:00 – 20:00
*Store hours and holidays are subject to the building’s regulations.
For more details on the brand’s offerings and updates, visit their official platforms:
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Official Website: https://abahouse.co.jp/brand/rougeviflacle/
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Instagram: https://www.instagram.com/rougeviflacle_official/
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Online Store: https://abahouse.jp/ladies/rougevif/
The opening of ROUGE VIF at Yurakucho Marui signifies a continued trend of high-quality, internationally inspired fashion making its mark in Japan’s bustling retail landscape. It offers a unique opportunity for consumers to embrace a sophisticated yet effortless style, undoubtedly influencing future fashion trends in the city.
