A Fresh Wave of Flavor and Fashion Hits Oyama City
Gong cha, renowned for its premium tea leaves and customizable drink options, will open its doors on Wednesday, March 18. This Taiwanese-born brand has captivated tea lovers across Japan and beyond, making its first appearance in Oyama a much-awaited event. Patrons can look forward to a special opening promotion: for five days, from March 18 to March 22, the first 20 customers each day who spend over 1,000 yen will receive an original Gong cha keychain (excluding mobile orders). Imagine sipping a perfectly crafted bubble tea amidst the vibrant atmosphere, a delightful treat for both seasoned fans and newcomers.
Following this, on Friday, April 17, WEGO will join the Harvest Walk family. This fashion brand, celebrated for its on-trend apparel and unique collaborations with artists, is a magnet for younger generations. Its arrival in Oyama City introduces a dynamic hub for the latest styles and diverse cultural expressions, giving fashion enthusiasts a new destination to explore. For more details on the WEGO opening, visitors are encouraged to check the official WEGO website.
These strategic additions are part of Oyama Yuen Harvest Walk’s ongoing efforts to enhance its retail offerings. The facility saw a successful expansion in 2025 with the arrival of popular stores like KALDI, LOCUST, AENA, coca, and Mister Donut, further solidifying its status as a comprehensive lifestyle destination.
Cultivating Community and Connection
The location of Oyama Yuen Harvest Walk, nestled within a commercial zone that includes high schools and universities, positions it perfectly to become a favored spot for students after school and on weekends. The arrival of Gong cha and WEGO, with their strong appeal to youth culture, is expected to draw a lively crowd, fostering a vibrant community hub where friends gather and families enjoy leisurely days out. “It’s exciting to see such popular brands come to Oyama,” remarked a local student, anticipating the new hang-out spots. “It makes our city feel more connected to the bigger trends.”
This is merely the first phase of Oyama Yuen Harvest Walk’s spring expansion. The mall plans to continue its series of new store openings and existing store renovations from April 2026 onwards, with further details to be announced sequentially. The aim is to evolve as a community-rooted commercial facility that consistently delivers new experiences and joy to a wide range of generations.
Oyama Yuen Harvest Walk at a Glance
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Location: 1475 Kizawa, Oyama City, Tochigi Prefecture
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Operator: Japan Urban Fund Investment Corporation (Asset Management Company: KJR Management Co., Ltd.)
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Number of Stores: Approximately 70
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Operating Hours: Vary by store
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Parking Capacity: Approximately 2,000 vehicles
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Closed: None
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Key Tenants: York Benimaru, Super Viva Home, K’s Denki, Sports Depo, UNIQLO, GU, Muji, and more.
The Oyama Yuen Harvest Walk, which began its journey in 2007 on the former site of “Oyama Yuenchi” amusement park, has consistently evolved. Its commitment to offering a delightful “Shopping in the Park” experience makes it a significant local landmark. As it continues to introduce trendy new establishments, the facility is poised to further enhance the local “kawaii” lifestyle, offering accessible pockets of joy and style that resonate with both local residents and visitors alike. This ongoing evolution ensures that the spirit of modern Japanese lifestyle, blending global trends with local charm, continues to flourish.
