A Resounding Return Driven by Fan Passion
Last year, “LOVE ebby! TOKYO” saw temporary sales in April and August at Daimaru Tokyo, quickly garnering a loyal following. The enthusiasm was palpable; as the sales concluded, a wave of feedback poured in through inquiry forms and social media. “Following the conclusion of sales, we received repeated comments via inquiry forms and social media like ‘When will the next sale be?’ and ‘If it was this delicious, I should have bought more!'” This overwhelming support prompted the brand to extend this year’s sales period to approximately one month, giving more fans a chance to indulge.
Product Lineup and Special Offers
“LOVE ebby! TOKYO” is available in several convenient sizes, perfect for personal enjoyment or as a delightful souvenir:
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6 bags: 777 yen (tax included)
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10 bags: 1,296 yen (tax included)
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Sleeve set (10 bags x 2 boxes): 2,700 yen (tax included, includes an original eco-bag, limited quantity)
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24 bags: 3,240 yen (tax included)
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21g (stand pack): 432 yen (tax included)
Each individual bag contains approximately 6-7 shrimp chips, and the product boasts a shelf life of 120 days from manufacture.
An Extra Treat: The Capsule Lottery
Adding to the excitement, customers who spend 2,160 yen (tax included) or more will have the chance to participate in a special, no-lose capsule lottery. Prizes include:
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1st Prize: Original acrylic keyholder
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2nd Prize: Original can badge
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3rd Prize: One trial bag of “LOVE ebby! TOKYO”
This interactive element transforms souvenir shopping into a memorable experience, perfect for those seeking a touch of Japanese ‘kawaii’ charm.
The Legacy of Bankaku Sohonten
“LOVE ebby! TOKYO” comes from the esteemed Bankaku Sohonten, a company with a rich history dating back to 1889. Founded by Kakujiro Ban in Yokosuka (present-day Tokai City, Aichi Prefecture), the company will celebrate its 137th anniversary in April 2025. Bankaku Sohonten is renowned for its signature “Yukari” shrimp crackers, a delicacy that evolved from “ebi hanpei” (shrimp fish paste) once presented to the Tokugawa family during the Edo period. The company continues its tradition of crafting sweets that harness the bounty of nature.
For more information on Bankaku Sohonten and their products, visit their official website: https://www.bankaku.co.jp/shop/default.aspx
This resurgence of “LOVE ebby! TOKYO” at a major Tokyo retail hub like Daimaru Tokyo highlights a growing trend where local culinary delights are embraced with modern, playful aesthetics. It exemplifies how traditional Japanese flavors can be presented in a ‘kawaii’ package, creating desirable souvenirs that appeal to both domestic and international visitors. Such limited-time offerings, coupled with engaging in-store experiences like lotteries, are likely to continue shaping the future of Japanese souvenir culture, making every purchase a little more special and memorable.
