Event Overview
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Dates: April 1 (Wednesday) – April 5 (Sunday), 2026
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Venue: Lumine Shinjuku Lumine 2, 2F Gallery2
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Operating Hours: 11:00 AM – 9:00 PM
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Address: 3-38-2 Shinjuku, Shinjuku-ku, Tokyo
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Official Lumine Shinjuku Website: https://www.lumine.ne.jp/shinjuku/
Featured Spring Collection Items
The collection will include stylish and versatile pieces perfect for the spring season.
- Poncho Short Hoodie + Slit Mermaid Skirt Set
- Mid-Length Trench Coat
- Stretch High-Waist Straight Denim Pants [Tall size ST available]
- 2-Way Flower Tulle Peplum Top
- Draped Front Zipper Slit Camisole Dress [Some sets include petticoat skirt]
Exclusive Influencer Collaborations
Louere has partnered with popular Instagram influencers Yuune (over 172,000 followers) and Yuiko (over 114,000 followers) for special collaboration items, available for pre-sale at the pop-up. Yuune, known for her content on beauty and self-improvement, and Yuiko, celebrated for her sophisticated yet wearable everyday coordinates, have co-created pieces that align with Louere’s aesthetic. Details on these collaboration items are scheduled to be released sequentially from March 10 (Tuesday).
- Yuune: Shares her personal journey of transformation, inspiring followers with content on beauty, fashion, and motivation. Her Instagram: https://www.instagram.com/give_me_jishin/
- Yuiko: Supports many women with her refined, trend-conscious, and versatile styling proposals. Her Instagram: https://www.instagram.com/yu_ppoco/
Louere – White Label -: Lumine Exclusive High Line
A special high-line collection, “Louere – White Label -,” will debut exclusively at Lumine Shinjuku. This line emphasizes delicate designs and enduring quality, offering items suitable for daily wear as well as special occasions. The aim is to provide a new sense of “quality everyday” through pieces that elevate one’s mood with every wear.
Lumine Exclusive Color for Stretch Flare Denim
The popular stretch flare denim pants will be available in a new Lumine-exclusive color, priced at 8,999 yen (tax included).
Pop-Up Exclusive Gift Campaign
Customers who purchase items at the pop-up store will receive special gifts based on their total purchase amount.
- Purchases of 22,500 yen (tax included) or more: One “V-neck logo embroidered short-sleeve cable knit top.”
- Purchases of 45,000 yen (tax included) or more: Either one “Stretch Flare Denim Pants (Lumine exclusive color)” or two “V-neck logo embroidered short-sleeve cable knit tops.”
Pre-Order 20% OFF Campaign
Before the pop-up opens, customers can pre-order any item and receive a 20% discount off the in-store price. This special offer is available for reservations made between March 18 (Wednesday) 12:00 PM and March 29 (Sunday) 11:59 PM, 2026. Reserved items must be picked up at the pop-up venue.
About Louere
Louere’s brand concept, “basic and feminine,” aims to offer styles that are both versatile and highlight feminine charm, appealing to a wide range of fashion lovers. The brand strives to create pieces that are easy to incorporate into daily wardrobes while enhancing the wearer’s natural elegance.
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Official LOOK: http://louere.com/
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Instagram: https://www.instagram.com/louere.official/
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ZOZOTOWN: https://zozo.jp/brand/louere/
Company Overview
Amet Inc., headquartered in Meguro-ku, Tokyo, specializes in the planning, production, and online retail of women’s apparel. The company also engages in entertainment business, including event planning, operation, and casting.
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Company Name: Amet Inc.
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Head Office: 2-3-5 Ohashi, Meguro-ku, Tokyo
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Business Activities: Women’s apparel production/sales, event planning
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Website: http://amet.co.jp/
This first physical pop-up store represents an exciting expansion for Louere, moving beyond its digital roots to offer a tangible shopping experience. The blend of exclusive high-end pieces, influencer collaborations, and engaging in-store promotions is sure to attract a wide audience, potentially setting a new trend for online-first brands in the Japanese fashion landscape and further spreading kawaii fashion culture abroad through direct interaction.
